GOOGLE SEARCH ADS CERTIFICATION
EXAM PREP TEST BANK VERIFIED
QUESTIONS AND CORRECT ANSWERS
●● Search Engine Marketing
Answer: The general process includes:
An advertiser bids on keywords with the amount they are willing to pay
for a user to click an ad
The engine ranks advertisers based on their bid and relevance to the
search
The best matching ad appears alongside the user's search results
●● Benefits of a SEM platform
Answer: Consolidated data, single interface, optimization
●● Ads appearing + ranking
Answer: 1. An advertiser bids on keywords
2. The search engine ranks the keywords
3. The best matched ads appears alongside search results
●● How Google Search is used
,Answer: Consumers online constantly, search in moments of need, they
use devices on the go
●● 3 main elements on a results page
Answer: Shopping Ads: Appear based on search terms (attention
grabbing)
Text Ads: Catchy headline, a distinguishable identifier, a variety of ad
extensions
Organic Results: The set of ads following text ads, these results are
offered free of charge but appear do to relevance of the search
●● 3 R's of Google Search
Answer: Reach: Engaging with new customers in moments of need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency
into what's working then improving your campaign's performance over
time
●● What part of her search results page would share the store's
telephone number?
, Answer: The Text ad extension
●● Where can you show ads?
Answer: Google Searches, Youtube, NYT, etc.
●● Google Ads
Answer: An online advertising tool that helps businesses connect with
their customers
●● Benefits of Google Ads
Answer: Connect with customers when it matters, Control your cost,
Improve performance
●● Which of the following features would help you manage spend and
avoid showing your ad too broadly?
Answer: Create a maximum budget, pause campaign if need to re-
evaluate, control who sees your ad with targeting controls
●● What factors contribute to Ad Rank?
Answer: Your bid, the impact of ads formatted enabled, the likelihood ad
will get clicked, the estimated measure of how well your website gives
users who click your ads a valuable experience and how relevant your ad
is
EXAM PREP TEST BANK VERIFIED
QUESTIONS AND CORRECT ANSWERS
●● Search Engine Marketing
Answer: The general process includes:
An advertiser bids on keywords with the amount they are willing to pay
for a user to click an ad
The engine ranks advertisers based on their bid and relevance to the
search
The best matching ad appears alongside the user's search results
●● Benefits of a SEM platform
Answer: Consolidated data, single interface, optimization
●● Ads appearing + ranking
Answer: 1. An advertiser bids on keywords
2. The search engine ranks the keywords
3. The best matched ads appears alongside search results
●● How Google Search is used
,Answer: Consumers online constantly, search in moments of need, they
use devices on the go
●● 3 main elements on a results page
Answer: Shopping Ads: Appear based on search terms (attention
grabbing)
Text Ads: Catchy headline, a distinguishable identifier, a variety of ad
extensions
Organic Results: The set of ads following text ads, these results are
offered free of charge but appear do to relevance of the search
●● 3 R's of Google Search
Answer: Reach: Engaging with new customers in moments of need
Relevance: Having the right message that answers someones search
Results: Focusing on outcomes and optimizing with full transparency
into what's working then improving your campaign's performance over
time
●● What part of her search results page would share the store's
telephone number?
, Answer: The Text ad extension
●● Where can you show ads?
Answer: Google Searches, Youtube, NYT, etc.
●● Google Ads
Answer: An online advertising tool that helps businesses connect with
their customers
●● Benefits of Google Ads
Answer: Connect with customers when it matters, Control your cost,
Improve performance
●● Which of the following features would help you manage spend and
avoid showing your ad too broadly?
Answer: Create a maximum budget, pause campaign if need to re-
evaluate, control who sees your ad with targeting controls
●● What factors contribute to Ad Rank?
Answer: Your bid, the impact of ads formatted enabled, the likelihood ad
will get clicked, the estimated measure of how well your website gives
users who click your ads a valuable experience and how relevant your ad
is
