MKT 3401 EXAM 1 (LSU-KARAM)**** UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

MKT 3401 EXAM 1 (LSU-KARAM)**** UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS

Question:
1. John Camp's/Kant 4 "keys to being successful" - Have to be able to:
Answer:
Market yourself, Sell yourself, Network (K-now ppl), Maintain Contact (sustain long term relationships)

Question:
2. To be successful, you must have these 5 traits: (CHASE)
Answer:
Creative, Honest/Trustworthy, Aggressive, Smart, Enthusiastic

Question:
3. Companies look for ___________ and ______________ as some of their core values when hiring
employees.
Answer:
Trust and Honesty

Question:
4. _____________ is the most crippling trait in marketing yourself.
Answer:
Honesty

Question:
5. What traits are needed to sell yourself (AKA personal branding)?
Answer:
likeability and credibility

Question:
6. How do you make yourself likable?
Answer:
with the emotional impact you have on people

Question:
7. How fast is your personal brand created?
Answer:
1/24 of a second

Question:
8. What is the thin slice concept?
Answer:
10 seconds of visual delivery can create, destroy or modify your personal brand

,Question:
9. Over 90% of your emotional impact is judged on __________ and __________ delivery.
Answer:
Vocal; Visual

Question:
10. In vocal delivery, ___________________ is gold.
Answer:
imperfection

Question:
11. What is credibility?
Answer:
the believability that you obtain, makes people may attention to you and no one else

Question:
12. You make a name for yourself through ________________.
Answer:
credibility

Question:
13. If you violate someones __________, your brand will be destroyed.
Answer:
trust

Question:
14. ______ % of emotional impact is judged on vocal delivery. Tone is very important- if you can manage
your tone, you are at an advantage.
Answer:
38

Question:
15. When speaking to someone it is important to sound like you _________.
Answer:
care

Question:
16. What are the 3 killers of presenting?
Answer:
being boring, being arrogant, being bitter (pouty, angry, harsh)

Question:
17. ______ % of emotional impact is judged on visual delivery (facial expression).
Answer:
55

, Question:
18. In marketing, it is important to determine your ____________ look because it is 55% of your
emotional impact.
Answer:
default

Question:
19. In 10 seconds you can predict with ______ % accuracy who someone is as though you evaluated them
for 1 hour.
Answer:
70

Question:
20. _____ % of emotional impact is judged on verbal arrangement of the message (not content).
Answer:
7

Question:
21. What is the emotional impact you have on somebody?
Answer:
Likability

Question:
22. _____________ _________________ are the number one visual elements!
Answer:
Facial Expressions

Question:
23. Images can be created as quick as ___ of a second. And opinions can be formulated in only ____
seconds.
Answer:
1/24; 10

Question:
24. In sustaining your default look and dealing with others' facial reactions to you, its important to:
Answer:
Maintain Poise

Question:
25. Who settled all the lawsuits (insurance) whenever 9/11 occurred?
Answer:
Kenneth Feinberg and his company

Question:
26. Kenneth Feinberg (who listened to 2000 ppl's appeal, only 2% appealed to next level) says most
important skill in negotiating is ______.