CTSM EXAM UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

CTSM EXAM UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS

Question:
What does Measurement Require?
Answer:
Planning, Coordination, Resources, Budget, and Tools

Question:
1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 1 - 1008R

Question:
What are measurement and valuation in your exhibit program important for?
Answer:
1. Justification for your event investments
2. Continuous Improvement

Question:
1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
3. Growing investments in things that work including executive buy-in
ELC 2 - 1008R

Question:
What does measurement and ROI depend on?
Answer:
Good objectives

Question:
1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 3 - 1008R

Question:
What is involved in the outcome of good objectives?
Answer:
Sales, Exec Buy In and Messaging.

Question:
1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 3 - 1008R

,Question:
Why do businesses invest in communications activity?
Answer:
To drive behavior of the intended audience.

Question:
1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 4 - 1008R

Question:
Whose actions does business value come from?
Answer:
1. Overall event audience (attendees)
2. Booth visitors (your guests)

Question:
1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 5: 1008R

Question:
What is action the basic link between?
Answer:
Communications and Value/ROI

Question:
1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 5: 1008R

Question:
What are the three critical success factors of event marketing to deliver ROI?
Answer:
1. The Right People
2. The Right Message
3. The Right Action

Question:
1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 6: 1008R

Question:
What is revenue impact?

, Answer:
Revenue Generation, Revenue Retention

Question:
1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 8: 1008R

Question:
What is cost impact?
Answer:
Cost Reduction/Avoidance, Value of Promotion

Question:
1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 8: 1008R

Question:
What is the equation for Gross Profit?
Answer:
Revenue - Cost = Gross Profit

Question:
1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
ELC 8: 1008R

Question:
What are the four ROI-related measures?
Answer:
New Revenue Revenue Retention

Question:
1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts
Answer:
Value of Promotion Cost Reduction & Avoidance
ELC 9: 1008R

Question:
What are the two main objectives for trade show marketing?
Answer:
Business Development
Marketing Communications

Question:
1008R: How to Measure the Value of Trade Show Participation - Part I- Basic Concepts