MKT 3401 KARAM EXAM 1 UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

MKT 3401 KARAM EXAM 1 UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS

Question:
On September __, ___ Karam in Washington d.c. learned the keys to success in business
Answer:
7, 2001

Question:
There are 4 keys to success in business: JOHN CAMP
Answer:
1. Market yourself ( make yourself seen)
2. Sell yourself (make yourself memorable)
3. Know people
4. Maintain contact (networking)

Question:
There are 5 you need traits to be successful
Answer:
1. Creativity
2. Aggressive ( do not take no for an answer, push until accepted)
3. Enthusiastic
4. Smart ( not just book smart, know how to solve problems)
5. Honest (John Camp)

Question:
How do you sell yourself? ( selling yourself is one of the 4 keys to success business)
Answer:
Likeability/ Personal brand

Question:
__ __ is what people think about when they think of you
Answer:
personal brand

Question:
__ is the emotional impact you have on somebody. It is the ability of that somebody to be able to like you
enough to do what you are asking them to do
Answer:
Likeability

Question:
There are 3 parts that make you likable:

, Answer:
1. Vocal Delivery
2. Visible
3. Verbal arrangement

Question:
1. VOCAL DELIVERY
Answer:

Question:
__% of the emotional impact you have is vocal delivery
Answer:
38%

Question:
____ __ __ will either destroy your brand or redefine you
Answer:
tone of voice

Question:
DO NOT BE BORING; it is the enemy of tone
Answer:

Question:
Killer/ death nail is ____. Companies will not admit this to you but they hate it
Answer:
arrogance

Question:
You cannot give good customer service without a good tone of voice
Answer:

Question:
2. VISIBLE
Answer:

Question:
__% of emotion impact you have to be likable is visible
Answer:
55

Question:
Visible is your __ __
Answer:
facial expression