EXAM 2026 || MOST RECENT EXAM 2026|2027 ACTUAL
COMPLETE REAL EXAM QUESTIONS AND CORRECT
ANSWERS (VERIFIED ANSWERS) ALREADY GRADED
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What are the benefits of social media marketing? - ANSWER-
offers flexibility in
terms of creative content and it can yield a higher ROI that
other marketing
channels
The five stages of the buyer's journey are awareness, interest,
consideration,
conversion, and retention. Which stages are most influenced
by social media
marketing? - ANSWER-awareness
and interest
What are some of the best practices that you should follow
when setting up a
social media account for your business? - ANSWER-use a
profile picture that
depicts your brand and include CTAs in your
cover photo
,When setting up a twitter page for a business, which actions
should you take?
ANSWER-create a standard twitter account for your business
and add a profile
photo and
company bio
-
Which statements about setting up a snapchat page for a
business are true? -
ANSWER-sign up by downloading the Snap App on your
mobile phone and
avail of extra functionality by signing up to
Ads Manager
Your campaign budget for Q2 has been decreased but
management still expects you to increase the company's social
following across Facebook, LinkedIn, and Instagram. What are
the best methods you can adapt to build a loyal community? -
ANSWER-use hashtags in posts to increase discoverability and
join social platforms that are relevant to your business
You were successful in your community-building efforts and
have increased the company's social following by 9% across
Facebook, LinkedIn and Instagram. Now your challenge is to
sustain this community. What are the best methods for doing
this? - ANSWER-include a personal name in public social
responses and use persuasive CTA's in posts
,When posting content on social media platforms, what best
practices should
you follow? - ANSWER-include photos and videos in posts
and ensure posts
are topical and
relevant
When sharing stories on social media platforms, what best
practices should you
follow? - ANSWER-invite a social influencer to take over your
story and use
@mentions to mention
other users
When posting video content on social media platforms, what
best practices should you follow? - ANSWER-design your
videos for vertical views and capture and share live events
You would like to give a 25% discount to customers via a
Facebook post. what
type of post is most suitable for this? -
ANSWER-offer post
What are some of the best practices that should be followed
when tweeting? -
ANSWER-use link shorteners to allow more tweet space and
add geolocation
data to
tweets
, What are some of the best practices that should be followed
when posting on
LinkedIn? - ANSWER-adapt a professional tone and ask co-
workers to share
company
posts
What are the attributes of an effective Snap? - ANSWER-
includes links to a
website and uses native filter
options
How can you optimize ad serving on Facebook and Instagram?
- ANSWER-use daily unique reach to show your ad once per
day to your audience and use link clicks
How can you enhance the tweets you compose for a
campaign? - ANSWER-
include an image or video and attach a
twitter card
What audience targeting options are available on Twitter? -
ANSWER-follower
lookalikes and
conversation topics
What are the benefits of using platform-native tools to analyze
your social media campaign? - ANSWER-facilitates installation