HISTORY OF MODERN PSYCHOLOGY 6TH
EDITION COMPREHENSIVE EXAM 2026
SOLVED QUESTIONS AND SOLUTIONS
GRADED A+
◉ How had the emphasis in Witmer's clinic shifted by the 1920's?
Answer: Shifted to studying children of average intelligence and
intellectually gifted children and adults
More interest in intellectually superior child
◉ What did Walter Dill Scott's theory of advertising emphasize
about consumers?
Answer: Consumer was a nonrational, suggestible creature under
influence of advertising writer
◉ What were the two particular advertising techniques Scott used?
Answer: Direct command
Return coupon
Stimulated compulsive obedience
◉ What is direct command?
,Answer: Headline of an ad
Effective statements because they suggested a particular action
without arousing competing actions
◉ What is a return coupon?
Answer: Suggested a direct action
Cut, fill out, mail in
◉ What did Hollingworth find about his ability to measure the
effectiveness of an advertisement?
Answer: Correlation between the 2 figures was remarkable (.82)
◉ How did Hollingworth measure the effectiveness of an
advertisement?
Answer: He compared the suggestibility of the coupon to the sales it
generated
Tested various coupons without knowledge of sales data. Then he
would send results to the company and ask for their sales data
◉ In Munsterberg's view, what was the key to business efficiency?
Answer: Matching the skills and talents of the worker to the
requirements of the job
, ◉ What are examples of Gilbreth's work in engineering psychology?
Answer: Electric food mixer
Shelves inside refrigerators
Trash can with peddle on floor
Designed kitchen layouts and equipment that aided physically
disable persons
Used film in time-motion studies to analyze components of a job to
make recommendations about adjustments/changes to increase
efficiency
◉ What is engineering psychology?
Answer: Design of equipment to interface better with human
operators and human needs
◉ What are some of Gilbreth's contributions?
Answer: First woman to be a member of American Society of
Mechanical Engineers
First woman elected to National Academy of Engineering
Only American psychologist to appear on a stamp
Worker-oriented approach
◉ What did Gilbreth move her and her husbands consulting
business more toward?
EDITION COMPREHENSIVE EXAM 2026
SOLVED QUESTIONS AND SOLUTIONS
GRADED A+
◉ How had the emphasis in Witmer's clinic shifted by the 1920's?
Answer: Shifted to studying children of average intelligence and
intellectually gifted children and adults
More interest in intellectually superior child
◉ What did Walter Dill Scott's theory of advertising emphasize
about consumers?
Answer: Consumer was a nonrational, suggestible creature under
influence of advertising writer
◉ What were the two particular advertising techniques Scott used?
Answer: Direct command
Return coupon
Stimulated compulsive obedience
◉ What is direct command?
,Answer: Headline of an ad
Effective statements because they suggested a particular action
without arousing competing actions
◉ What is a return coupon?
Answer: Suggested a direct action
Cut, fill out, mail in
◉ What did Hollingworth find about his ability to measure the
effectiveness of an advertisement?
Answer: Correlation between the 2 figures was remarkable (.82)
◉ How did Hollingworth measure the effectiveness of an
advertisement?
Answer: He compared the suggestibility of the coupon to the sales it
generated
Tested various coupons without knowledge of sales data. Then he
would send results to the company and ask for their sales data
◉ In Munsterberg's view, what was the key to business efficiency?
Answer: Matching the skills and talents of the worker to the
requirements of the job
, ◉ What are examples of Gilbreth's work in engineering psychology?
Answer: Electric food mixer
Shelves inside refrigerators
Trash can with peddle on floor
Designed kitchen layouts and equipment that aided physically
disable persons
Used film in time-motion studies to analyze components of a job to
make recommendations about adjustments/changes to increase
efficiency
◉ What is engineering psychology?
Answer: Design of equipment to interface better with human
operators and human needs
◉ What are some of Gilbreth's contributions?
Answer: First woman to be a member of American Society of
Mechanical Engineers
First woman elected to National Academy of Engineering
Only American psychologist to appear on a stamp
Worker-oriented approach
◉ What did Gilbreth move her and her husbands consulting
business more toward?
