Social Media Marketing Exam #2 Review
Questions & Answers (Grade A+)
Social networking sites typically vary in terms of three important
decisions... -
correct answer ✅1. Audience and degree of specialization
2. The social objects that mediate the relationships among
members
3. Degree of decentralization of openness
Vertical networks -
correct answer ✅sites designed around object sociality, the ability
to inspire social interaction
How do we interact with others on social media platforms? -
correct answer ✅We mingle
We chat
We share
Social sharing -
correct answer ✅tools and information that we create such as our
opinions, photos, videos, songs, and artworks
,Social Media Marketing Exam #2 Review
Questions & Answers (Grade A+)
Secondary content -
correct answer ✅things that others create which we feel the need
to re-share, such as retweets, links to celebrity blogs, or brands we
'like"
Marketing applications in the social community zone -
correct answer ✅1. Social presence
2. Earned media
3. Paid media
Organic reach -
correct answer ✅the number of people you can reach for free by
posting
Earned reach -
correct answer ✅the breadth and quality of contact with users
gained when people share positive brand opinions and branded
content with others
3M model of social media dialogue management -
correct answer ✅Megaphone
Magnet
, Social Media Marketing Exam #2 Review
Questions & Answers (Grade A+)
Monitor
Megaphone -
correct answer ✅broadcast posts
Magnet -
correct answer ✅posts that invite customer engagements
Monitor -
correct answer ✅posts that reflect listening and responding to
consumer conversations
Self-identification -
correct answer ✅the fan personally and publicly identifies with
like-minded fans
Cultural competence -
correct answer ✅the fan that has a critical understanding of the
object, its history, and its meaning beyond its basic functionality
Questions & Answers (Grade A+)
Social networking sites typically vary in terms of three important
decisions... -
correct answer ✅1. Audience and degree of specialization
2. The social objects that mediate the relationships among
members
3. Degree of decentralization of openness
Vertical networks -
correct answer ✅sites designed around object sociality, the ability
to inspire social interaction
How do we interact with others on social media platforms? -
correct answer ✅We mingle
We chat
We share
Social sharing -
correct answer ✅tools and information that we create such as our
opinions, photos, videos, songs, and artworks
,Social Media Marketing Exam #2 Review
Questions & Answers (Grade A+)
Secondary content -
correct answer ✅things that others create which we feel the need
to re-share, such as retweets, links to celebrity blogs, or brands we
'like"
Marketing applications in the social community zone -
correct answer ✅1. Social presence
2. Earned media
3. Paid media
Organic reach -
correct answer ✅the number of people you can reach for free by
posting
Earned reach -
correct answer ✅the breadth and quality of contact with users
gained when people share positive brand opinions and branded
content with others
3M model of social media dialogue management -
correct answer ✅Megaphone
Magnet
, Social Media Marketing Exam #2 Review
Questions & Answers (Grade A+)
Monitor
Megaphone -
correct answer ✅broadcast posts
Magnet -
correct answer ✅posts that invite customer engagements
Monitor -
correct answer ✅posts that reflect listening and responding to
consumer conversations
Self-identification -
correct answer ✅the fan personally and publicly identifies with
like-minded fans
Cultural competence -
correct answer ✅the fan that has a critical understanding of the
object, its history, and its meaning beyond its basic functionality
