HubSpot Digital Marketing Certification
Exam Questions & Answers (Grade A+)
Why is social media an important part of inbound marketing? -
correct answer ✅Social Media is a one-to-one medium you can
use to market in a direct, human way.
When you dig deeper into the development of your buyer persona,
what type of information do you want to consider? -
correct answer ✅Psychogrpahics
What is a vanity metric? -
correct answer ✅A surface-level metric that doesn't correlate with
you business success.
What type of metric is follower count often considered? -
correct answer ✅A vanity metric
Which KPI will executives be more responsive to? -
correct answer ✅Return on investment (ROI)
Why should you start planning the structure of your team by
looking at business goals? -
correct answer ✅To help you determine what channels and
content you'll need and the staffing to make it happen.
, HubSpot Digital Marketing Certification
Exam Questions & Answers (Grade A+)
Which of the following steps is NOT one you need to think about
when planning how to structure your social team? -
correct answer ✅Gather industry data to support your goal.
Should you develop your social media budget or your social media
plan first? -
correct answer ✅Social media plan
What did Simon Sinek recommend you do to get people to buy in to
your products or ideas? -
correct answer ✅Explain to the customer why they need what
you're selling.
Social media listening can help ... -
correct answer ✅The people in all parts of your organization do
their jobs better
Before you post anything on social media, you should have a clear
understanding of your -
correct answer ✅Buyer Persona
Exam Questions & Answers (Grade A+)
Why is social media an important part of inbound marketing? -
correct answer ✅Social Media is a one-to-one medium you can
use to market in a direct, human way.
When you dig deeper into the development of your buyer persona,
what type of information do you want to consider? -
correct answer ✅Psychogrpahics
What is a vanity metric? -
correct answer ✅A surface-level metric that doesn't correlate with
you business success.
What type of metric is follower count often considered? -
correct answer ✅A vanity metric
Which KPI will executives be more responsive to? -
correct answer ✅Return on investment (ROI)
Why should you start planning the structure of your team by
looking at business goals? -
correct answer ✅To help you determine what channels and
content you'll need and the staffing to make it happen.
, HubSpot Digital Marketing Certification
Exam Questions & Answers (Grade A+)
Which of the following steps is NOT one you need to think about
when planning how to structure your social team? -
correct answer ✅Gather industry data to support your goal.
Should you develop your social media budget or your social media
plan first? -
correct answer ✅Social media plan
What did Simon Sinek recommend you do to get people to buy in to
your products or ideas? -
correct answer ✅Explain to the customer why they need what
you're selling.
Social media listening can help ... -
correct answer ✅The people in all parts of your organization do
their jobs better
Before you post anything on social media, you should have a clear
understanding of your -
correct answer ✅Buyer Persona
