Hubspot Marketing Software Exam
Questions & Answers (Grade A+)
What is the definition of contact management? -
correct answer ✅A strategy that focuses on using a software
program to easily store and source a contact's information,
including their name, contact history, email information, and more.
___________ is the software that exists with the goal of
automating your marketing actions. -
correct answer ✅Marketing automation
Which of the following should you do before setting new KPI goals?
-
correct answer ✅Identify current performance for your KPIs.
Marketing Hub users will frequently use which of the following
menus in HubSpot? -
correct answer ✅All of the above
True or false? Choosing to not use the Marketing Hub blog tool to
host your blog will make your Marketing Hub campaign reporting
less comprehensive. -
correct answer ✅T
,Hubspot Marketing Software Exam
Questions & Answers (Grade A+)
Which of the following metrics are marketing teams NOT likely to
report on? -
correct answer ✅Individual sales users' monthly quota
True or false? The more completely you use the Marketing Hub, the
better the individual tools can help you. -
correct answer ✅t
Keeping your database healthy and up to date should always be a
priority so that you can create powerful and ____________. -
correct answer ✅contextual conversations
True or false? You can import contacts into HubSpot that are opted-
out of communication. -
correct answer ✅t
True or false? When importing contacts, HubSpot automatically
searches for matches with your spreadsheet columns and pairs
your existing properties, such as first name and last name. -
correct answer ✅t
, Hubspot Marketing Software Exam
Questions & Answers (Grade A+)
Which parts of your organization can benefit from buyer personas?
-
correct answer ✅Marketing, sales, service
Which is NOT an example of demographic information that can help
bring value to your buyer persona research? -
correct answer ✅shoe size
Fill in the blank: To get started with adding a buyer persona in
HubSpot, look for the __________ on your dashboard. -
correct answer ✅top personas report
Most organizations target how many buyer personas? -
correct answer ✅3-5
When determining buyer personas, which type of information is
most important to capture? -
correct answer ✅Psychographic information
All of the following are components of a topic cluster EXCEPT: -
correct answer ✅Distribution channels, such as YouTube or Twitter
Questions & Answers (Grade A+)
What is the definition of contact management? -
correct answer ✅A strategy that focuses on using a software
program to easily store and source a contact's information,
including their name, contact history, email information, and more.
___________ is the software that exists with the goal of
automating your marketing actions. -
correct answer ✅Marketing automation
Which of the following should you do before setting new KPI goals?
-
correct answer ✅Identify current performance for your KPIs.
Marketing Hub users will frequently use which of the following
menus in HubSpot? -
correct answer ✅All of the above
True or false? Choosing to not use the Marketing Hub blog tool to
host your blog will make your Marketing Hub campaign reporting
less comprehensive. -
correct answer ✅T
,Hubspot Marketing Software Exam
Questions & Answers (Grade A+)
Which of the following metrics are marketing teams NOT likely to
report on? -
correct answer ✅Individual sales users' monthly quota
True or false? The more completely you use the Marketing Hub, the
better the individual tools can help you. -
correct answer ✅t
Keeping your database healthy and up to date should always be a
priority so that you can create powerful and ____________. -
correct answer ✅contextual conversations
True or false? You can import contacts into HubSpot that are opted-
out of communication. -
correct answer ✅t
True or false? When importing contacts, HubSpot automatically
searches for matches with your spreadsheet columns and pairs
your existing properties, such as first name and last name. -
correct answer ✅t
, Hubspot Marketing Software Exam
Questions & Answers (Grade A+)
Which parts of your organization can benefit from buyer personas?
-
correct answer ✅Marketing, sales, service
Which is NOT an example of demographic information that can help
bring value to your buyer persona research? -
correct answer ✅shoe size
Fill in the blank: To get started with adding a buyer persona in
HubSpot, look for the __________ on your dashboard. -
correct answer ✅top personas report
Most organizations target how many buyer personas? -
correct answer ✅3-5
When determining buyer personas, which type of information is
most important to capture? -
correct answer ✅Psychographic information
All of the following are components of a topic cluster EXCEPT: -
correct answer ✅Distribution channels, such as YouTube or Twitter
