Social Media Marketing Certification -
Hubspot Exam Questions & Answers
(Grade A+)
Psychographics -
correct answer ✅the use of psychological, sociological, and
anthropological factors to construct market segments. Implement
these with demographics for buyer persona creation.
"if you can, also go a few steps further and dig into their
psychographics — which websites they visit, which online shops
they frequent, and which social sites they like best. Social media
gives you the ability to be more personal and really hone in on the
right type of persona for your products and services, so the more
you know, the better you can target social audiences."
Benefits to having a social media strategy -
correct answer ✅Expand other marketing efforts, Build brand
awareness, connect with target audiences, attract buyers.
Social media is the ________ ____ to do inbound marketing -
correct answer ✅ultimate way. That's because it's a one-to-one
medium, which gives you and your company the chance to market
in a direct, but very human way.
,Social Media Marketing Certification -
Hubspot Exam Questions & Answers
(Grade A+)
Buyer persona -
correct answer ✅One of the most important parts of the social
media strategy. Helps to determine who the ideal customer is.
SMART -
correct answer ✅Specific, Measurable, Attainable, Realistic, Timely
To build your social media strategy, you'll need to be able to: -
correct answer ✅Explain each social media channel and how each
one is best used for social media promotion,
• Understand the impact of social listening and engagement,
• Develop a social content strategy for your social media plan,
• Identify ways that metrics are crucial to understanding the
success of your digital efforts, and finally, how to
• Integrate social media into your other inbound efforts, including
your website, conversations, and blog posts.
Interstitial Advertising -
correct answer ✅a pop-up ad that appears when you go to a web
page. On YT, these are short clips that play before the video.
, Social Media Marketing Certification -
Hubspot Exam Questions & Answers
(Grade A+)
This platform is the 2nd largest search engine & has some of the
highest referral traffic rates of all the platforms (& high conversion
rates when it comes to paid advertising) -
correct answer ✅YouTube
3rd largest & fastest growing platform, popular amongst 18-24yo, &
images get 23 times the engagement than on facebook. -
correct answer ✅Instagram
Microblogging network that lets users share 280 character
messages called "Tweets" wherein 80% of their advertisers'
inbound social customer service requests happen -
correct answer ✅Twitter
Most B2B marketers use this platform, great way to find out more
about prospects, & targetting to lead back to website. -
correct answer ✅LinkedIn
Platform with 4th most traffic on the web, pin has an average life of
3 months, pins build SEO referral traffic that can be used to
generate leads & sales. -
correct answer ✅Pinterest
Hubspot Exam Questions & Answers
(Grade A+)
Psychographics -
correct answer ✅the use of psychological, sociological, and
anthropological factors to construct market segments. Implement
these with demographics for buyer persona creation.
"if you can, also go a few steps further and dig into their
psychographics — which websites they visit, which online shops
they frequent, and which social sites they like best. Social media
gives you the ability to be more personal and really hone in on the
right type of persona for your products and services, so the more
you know, the better you can target social audiences."
Benefits to having a social media strategy -
correct answer ✅Expand other marketing efforts, Build brand
awareness, connect with target audiences, attract buyers.
Social media is the ________ ____ to do inbound marketing -
correct answer ✅ultimate way. That's because it's a one-to-one
medium, which gives you and your company the chance to market
in a direct, but very human way.
,Social Media Marketing Certification -
Hubspot Exam Questions & Answers
(Grade A+)
Buyer persona -
correct answer ✅One of the most important parts of the social
media strategy. Helps to determine who the ideal customer is.
SMART -
correct answer ✅Specific, Measurable, Attainable, Realistic, Timely
To build your social media strategy, you'll need to be able to: -
correct answer ✅Explain each social media channel and how each
one is best used for social media promotion,
• Understand the impact of social listening and engagement,
• Develop a social content strategy for your social media plan,
• Identify ways that metrics are crucial to understanding the
success of your digital efforts, and finally, how to
• Integrate social media into your other inbound efforts, including
your website, conversations, and blog posts.
Interstitial Advertising -
correct answer ✅a pop-up ad that appears when you go to a web
page. On YT, these are short clips that play before the video.
, Social Media Marketing Certification -
Hubspot Exam Questions & Answers
(Grade A+)
This platform is the 2nd largest search engine & has some of the
highest referral traffic rates of all the platforms (& high conversion
rates when it comes to paid advertising) -
correct answer ✅YouTube
3rd largest & fastest growing platform, popular amongst 18-24yo, &
images get 23 times the engagement than on facebook. -
correct answer ✅Instagram
Microblogging network that lets users share 280 character
messages called "Tweets" wherein 80% of their advertisers'
inbound social customer service requests happen -
correct answer ✅Twitter
Most B2B marketers use this platform, great way to find out more
about prospects, & targetting to lead back to website. -
correct answer ✅LinkedIn
Platform with 4th most traffic on the web, pin has an average life of
3 months, pins build SEO referral traffic that can be used to
generate leads & sales. -
correct answer ✅Pinterest
