HubSpot Social Media + Content
Marketing & Google Ads Search Exam
Questions & Answers (Grade A+)
why are hashtags helpful? -
correct answer ✅to aid search, track campaigns, and to influence
the creation of user-generated content
which of the following would not contribute to ad fatigue -
correct answer ✅all of these would contribute to ad fatigue
- using the same image on your ad for over a month
- using only facebook for your advertising strategy
- offering the same ebook in your ad for two months straight
why do you need to use leading indicators of revenue success when
calculating ROI on your social media strategy? -
correct answer ✅it's difficult to know how much revenue is
generated from a sale that originates from a social media campaign
which of the following is NOT a benefit of having social media
strategy? -
correct answer ✅social media helps you send better emails
,HubSpot Social Media + Content
Marketing & Google Ads Search Exam
Questions & Answers (Grade A+)
True or false? a buyer persona is as important as business
objectives when developing a social media strategy -
correct answer ✅true
Which network has the longest life for a piece of content? -
correct answer ✅pinterest
On which social network should you share content most
frequently? -
correct answer ✅twitter
True or false? Social listening can help you find leads. -
correct answer ✅true
True or false? Social content is only used during the attract and
delight stages of the inbound methodology. -
correct answer ✅false
Fill in the blank: Instagram stories are a great way to
_____________. -
correct answer ✅drive traffic and engagement
,HubSpot Social Media + Content
Marketing & Google Ads Search Exam
Questions & Answers (Grade A+)
True or false? It's necessary to conduct a social media audit every 2-
3 years. -
correct answer ✅false
What is a social media audit? -
correct answer ✅A hard look at the data from all your social
accounts and the social conversations about your brand and your
competitors
Which of these KPIs demonstrate engagement? Choose all that
apply. -
correct answer ✅- share and retweets
- likes or favorites
True or False? In social media, a service level agreement (SLA) refers
to how much time passes between when a customer reaches out
and when the company responds. -
correct answer ✅true
, HubSpot Social Media + Content
Marketing & Google Ads Search Exam
Questions & Answers (Grade A+)
True or False? You should revisit your KPIs every 18 months. -
correct answer ✅false
True or False? The Holistic model is the most common social team
structure used by organizations today. -
correct answer ✅false
Which of the below is not one of the five types of social media
models? -
correct answer ✅distributed
Why do stakeholders matter as you begin to develop your team
structure? -
correct answer ✅stakeholder needs may be the same as your
needs and they buy-in may help you influence senior leaders
Why would you want a service to help you manage and discover
influence? -
correct answer ✅to identify individuals who have the biggest
following and high social clout
Marketing & Google Ads Search Exam
Questions & Answers (Grade A+)
why are hashtags helpful? -
correct answer ✅to aid search, track campaigns, and to influence
the creation of user-generated content
which of the following would not contribute to ad fatigue -
correct answer ✅all of these would contribute to ad fatigue
- using the same image on your ad for over a month
- using only facebook for your advertising strategy
- offering the same ebook in your ad for two months straight
why do you need to use leading indicators of revenue success when
calculating ROI on your social media strategy? -
correct answer ✅it's difficult to know how much revenue is
generated from a sale that originates from a social media campaign
which of the following is NOT a benefit of having social media
strategy? -
correct answer ✅social media helps you send better emails
,HubSpot Social Media + Content
Marketing & Google Ads Search Exam
Questions & Answers (Grade A+)
True or false? a buyer persona is as important as business
objectives when developing a social media strategy -
correct answer ✅true
Which network has the longest life for a piece of content? -
correct answer ✅pinterest
On which social network should you share content most
frequently? -
correct answer ✅twitter
True or false? Social listening can help you find leads. -
correct answer ✅true
True or false? Social content is only used during the attract and
delight stages of the inbound methodology. -
correct answer ✅false
Fill in the blank: Instagram stories are a great way to
_____________. -
correct answer ✅drive traffic and engagement
,HubSpot Social Media + Content
Marketing & Google Ads Search Exam
Questions & Answers (Grade A+)
True or false? It's necessary to conduct a social media audit every 2-
3 years. -
correct answer ✅false
What is a social media audit? -
correct answer ✅A hard look at the data from all your social
accounts and the social conversations about your brand and your
competitors
Which of these KPIs demonstrate engagement? Choose all that
apply. -
correct answer ✅- share and retweets
- likes or favorites
True or False? In social media, a service level agreement (SLA) refers
to how much time passes between when a customer reaches out
and when the company responds. -
correct answer ✅true
, HubSpot Social Media + Content
Marketing & Google Ads Search Exam
Questions & Answers (Grade A+)
True or False? You should revisit your KPIs every 18 months. -
correct answer ✅false
True or False? The Holistic model is the most common social team
structure used by organizations today. -
correct answer ✅false
Which of the below is not one of the five types of social media
models? -
correct answer ✅distributed
Why do stakeholders matter as you begin to develop your team
structure? -
correct answer ✅stakeholder needs may be the same as your
needs and they buy-in may help you influence senior leaders
Why would you want a service to help you manage and discover
influence? -
correct answer ✅to identify individuals who have the biggest
following and high social clout
