Hubspot - Digital Advertising
Certification Exam Questions & Answers
(Grade A+)
Lookalike Audience -
correct answer ✅A group of people who are similar to an existing
audience, allowing you to direct your ad to people who "look like"
your established customers.
SERPs -
correct answer ✅A Search Engine Results Page is the listing of hits,
or web page hyperlinks, returned by a search engine in response to
a keyword query.
Organic Search -
correct answer ✅search engine results returned and ranked
according to relevance
Bait and Switch Advertising -
correct answer ✅Promoting a low-priced item to attract customers
to whom the business then tries to sell a higher priced item
retargeting ads -
correct answer ✅Showing the same ad to individuals who have
previously interacted with your brand
, Hubspot - Digital Advertising
Certification Exam Questions & Answers
(Grade A+)
Reasons to Believe (RTB) -
correct answer ✅values/core benefits of the product or brand that
supports the unique selling point
Questions to ask yourself -
correct answer ✅-What are the unique selling points that
differentiate you in the marketplace?
-How can you connect these reasons to your buyer personas?
Paid Media Strategy -
correct answer ✅70/20/10 split; 70% goes towards activities that
are going to drive the main KPIs, 20% goes towards stretching the
budget and investing it in conversion rates/new channels
(example), 10% is for driving drastic changes such as putting a
masthead on YouTube
Customer Interviews -
correct answer ✅qualitative data gives you a greater insight into
your customer's thought process and uncover deeper emotional
understanding of what your customers care about. Interviews are
open-ended and focus primarily of listening and discovery
Certification Exam Questions & Answers
(Grade A+)
Lookalike Audience -
correct answer ✅A group of people who are similar to an existing
audience, allowing you to direct your ad to people who "look like"
your established customers.
SERPs -
correct answer ✅A Search Engine Results Page is the listing of hits,
or web page hyperlinks, returned by a search engine in response to
a keyword query.
Organic Search -
correct answer ✅search engine results returned and ranked
according to relevance
Bait and Switch Advertising -
correct answer ✅Promoting a low-priced item to attract customers
to whom the business then tries to sell a higher priced item
retargeting ads -
correct answer ✅Showing the same ad to individuals who have
previously interacted with your brand
, Hubspot - Digital Advertising
Certification Exam Questions & Answers
(Grade A+)
Reasons to Believe (RTB) -
correct answer ✅values/core benefits of the product or brand that
supports the unique selling point
Questions to ask yourself -
correct answer ✅-What are the unique selling points that
differentiate you in the marketplace?
-How can you connect these reasons to your buyer personas?
Paid Media Strategy -
correct answer ✅70/20/10 split; 70% goes towards activities that
are going to drive the main KPIs, 20% goes towards stretching the
budget and investing it in conversion rates/new channels
(example), 10% is for driving drastic changes such as putting a
masthead on YouTube
Customer Interviews -
correct answer ✅qualitative data gives you a greater insight into
your customer's thought process and uncover deeper emotional
understanding of what your customers care about. Interviews are
open-ended and focus primarily of listening and discovery
