Hubspot - Social Media Marketing
Certification Exam Questions & Answers
(Grade A+)
Why is social media an important part of inbound marketing?
1. Social media helps you reach millions of people in distant
countries.
2. Users have the best customer service experiences in social
media.
3. Social media is a one-to-one medium you can use to market in a
direct, human way.
4. Social media has better advertising options than traditional
media. -
correct answer ✅Social media is a one-to-one medium you can
use to market in a direct, human way.
When you dig deeper into the development of your buyer persona,
what type of information do you want to consider?
1. Psychographics
2. Return on investment
3. Advertising results
,Hubspot - Social Media Marketing
Certification Exam Questions & Answers
(Grade A+)
4. Word of mouth -
correct answer ✅Psychographics
What is a vanity metric?
1. A metric that shows the sentiment of your brand in social
2. A key performance indicator (KPI) that shows you how popular
your company is
3. A surface-level metric that doesn't correlate with your business
success -
correct answer ✅A surface-level metric that doesn't correlate with
your business success
True or false? Follower count is often considered to be a vanity
metric.
1. True
2. False -
correct answer ✅True
,Hubspot - Social Media Marketing
Certification Exam Questions & Answers
(Grade A+)
Which KPI will executives be more responsive to?
1. Reach
2. Retention and loyalty
3. Engagement
4. Return on investment (ROI) -
correct answer ✅Return on investment (ROI)
Why should you start planning the structure of your team by
looking at business goals?
1. To help you determine what channels and content you'll need
and the staffing to make it happen.
2. To know if advertising is a priority so you can allocate enough
funds.
3. To satisfy company stakeholders.
4. To understand if roadblocks such as lack of time and lack of
people are obstacles that you'll need to overcome. -
correct answer ✅To help you determine what channels and
content you'll need and the staffing to make it happen.
, Hubspot - Social Media Marketing
Certification Exam Questions & Answers
(Grade A+)
Which of the following steps is NOT one you need to think about
when planning how to structure your social team?
1. Plan your business and social goals one to three years out.
2. Consider your stakeholders' needs.
3. Allocate or advocate for resources.
4. Gather industry data to support your goal. -
correct answer ✅Gather industry data to support your goal.
True or false? You should develop your social media budget before
you create your social media plan.
1. True
2. False -
correct answer ✅False
What did Simon Sinek recommend you do to get people to buy in to
your products or ideas?
Certification Exam Questions & Answers
(Grade A+)
Why is social media an important part of inbound marketing?
1. Social media helps you reach millions of people in distant
countries.
2. Users have the best customer service experiences in social
media.
3. Social media is a one-to-one medium you can use to market in a
direct, human way.
4. Social media has better advertising options than traditional
media. -
correct answer ✅Social media is a one-to-one medium you can
use to market in a direct, human way.
When you dig deeper into the development of your buyer persona,
what type of information do you want to consider?
1. Psychographics
2. Return on investment
3. Advertising results
,Hubspot - Social Media Marketing
Certification Exam Questions & Answers
(Grade A+)
4. Word of mouth -
correct answer ✅Psychographics
What is a vanity metric?
1. A metric that shows the sentiment of your brand in social
2. A key performance indicator (KPI) that shows you how popular
your company is
3. A surface-level metric that doesn't correlate with your business
success -
correct answer ✅A surface-level metric that doesn't correlate with
your business success
True or false? Follower count is often considered to be a vanity
metric.
1. True
2. False -
correct answer ✅True
,Hubspot - Social Media Marketing
Certification Exam Questions & Answers
(Grade A+)
Which KPI will executives be more responsive to?
1. Reach
2. Retention and loyalty
3. Engagement
4. Return on investment (ROI) -
correct answer ✅Return on investment (ROI)
Why should you start planning the structure of your team by
looking at business goals?
1. To help you determine what channels and content you'll need
and the staffing to make it happen.
2. To know if advertising is a priority so you can allocate enough
funds.
3. To satisfy company stakeholders.
4. To understand if roadblocks such as lack of time and lack of
people are obstacles that you'll need to overcome. -
correct answer ✅To help you determine what channels and
content you'll need and the staffing to make it happen.
, Hubspot - Social Media Marketing
Certification Exam Questions & Answers
(Grade A+)
Which of the following steps is NOT one you need to think about
when planning how to structure your social team?
1. Plan your business and social goals one to three years out.
2. Consider your stakeholders' needs.
3. Allocate or advocate for resources.
4. Gather industry data to support your goal. -
correct answer ✅Gather industry data to support your goal.
True or false? You should develop your social media budget before
you create your social media plan.
1. True
2. False -
correct answer ✅False
What did Simon Sinek recommend you do to get people to buy in to
your products or ideas?
