Hubspot Social Media Certification
Study Guide Exam Questions &
Answers (Grade A+)
What are the benefits of having a social media strategy? -
correct answer ✅It helps you expand your other marketing efforts.
It will help you build brand awareness.
It is one of the most powerful ways to connect with your audience.
You can use social media to attract buyers.
Why does a buyer persona matter in social media? -
correct answer ✅A buyer persona helps you determine who your
ideal customer is.
What are the steps you need to build a social media strategy? -
correct answer ✅To be able to explain each social media channel.
To understand the impact of social listening and engagement.
To develop a content strategy for your social media plan.
To be able to identify ways metrics are crucial to your success.
To integrate social media into your other inbound efforts.
What are some reasons that a marketer would want to use one
social platform over another? -
,Hubspot Social Media Certification
Study Guide Exam Questions &
Answers (Grade A+)
correct answer ✅Each platform has different benefits and a
different audience.
What is a vanity metric? -
correct answer ✅A surface-level metric: numbers or statistics that
look great on paper but don't correlate to business success.
What are the four categories of KPIs and how do they differ? -
correct answer ✅*Reach*
Follower count: how many individuals follow your social channels.
Impressions: how often your content is viewed.
Mentions: how many times your brand is mentioned across social
channels.
Share of voice: how many people are talking about your brand vs.
the competition.
*Engagement*
Likes or favorites: an indication that your viewers appreciate the
content.
Comments: direct engagement with your content.
,Hubspot Social Media Certification
Study Guide Exam Questions &
Answers (Grade A+)
Sharing and retweets: a demonstration that your audience cares
enough about your content to let others know about it.
Ratings and reviews: a demonstration of strong engagement and
opinion.
Inbound website links: An indication that your content is interesting
enough to click through to your site.
*Return on investment (ROI)*
Direct sales revenue
Lead conversions
Support costs per customer
Lifetime value
*Retention and loyalty*
Reviews and ratings
Issues resolved
Service-level agreement
Time to resolution
Customer Satisfaction
Sentiment
, Hubspot Social Media Certification
Study Guide Exam Questions &
Answers (Grade A+)
What considerations do you need to make when planning how to
structure your social media team? -
correct answer ✅The types of roles you need how they map to
your goals
How agencies may be able to help you meet your needs,
particularly if you are a smaller team
The structure of your team itself and how it works
What are the different types of social media team models? -
correct answer ✅Decentralized model
Centralized team
Hub and Spoke model
Multiple Hub and Spoke model, or "Dandelion" model
Holistic model
What components should your social media team plan contain? -
correct answer ✅Plan business and social goals one to three years
out. Consider your stakeholders' needs.
Identify possible social media roles based on those goals.
Develop a timeline for reaching those goals and building the team.
Study Guide Exam Questions &
Answers (Grade A+)
What are the benefits of having a social media strategy? -
correct answer ✅It helps you expand your other marketing efforts.
It will help you build brand awareness.
It is one of the most powerful ways to connect with your audience.
You can use social media to attract buyers.
Why does a buyer persona matter in social media? -
correct answer ✅A buyer persona helps you determine who your
ideal customer is.
What are the steps you need to build a social media strategy? -
correct answer ✅To be able to explain each social media channel.
To understand the impact of social listening and engagement.
To develop a content strategy for your social media plan.
To be able to identify ways metrics are crucial to your success.
To integrate social media into your other inbound efforts.
What are some reasons that a marketer would want to use one
social platform over another? -
,Hubspot Social Media Certification
Study Guide Exam Questions &
Answers (Grade A+)
correct answer ✅Each platform has different benefits and a
different audience.
What is a vanity metric? -
correct answer ✅A surface-level metric: numbers or statistics that
look great on paper but don't correlate to business success.
What are the four categories of KPIs and how do they differ? -
correct answer ✅*Reach*
Follower count: how many individuals follow your social channels.
Impressions: how often your content is viewed.
Mentions: how many times your brand is mentioned across social
channels.
Share of voice: how many people are talking about your brand vs.
the competition.
*Engagement*
Likes or favorites: an indication that your viewers appreciate the
content.
Comments: direct engagement with your content.
,Hubspot Social Media Certification
Study Guide Exam Questions &
Answers (Grade A+)
Sharing and retweets: a demonstration that your audience cares
enough about your content to let others know about it.
Ratings and reviews: a demonstration of strong engagement and
opinion.
Inbound website links: An indication that your content is interesting
enough to click through to your site.
*Return on investment (ROI)*
Direct sales revenue
Lead conversions
Support costs per customer
Lifetime value
*Retention and loyalty*
Reviews and ratings
Issues resolved
Service-level agreement
Time to resolution
Customer Satisfaction
Sentiment
, Hubspot Social Media Certification
Study Guide Exam Questions &
Answers (Grade A+)
What considerations do you need to make when planning how to
structure your social media team? -
correct answer ✅The types of roles you need how they map to
your goals
How agencies may be able to help you meet your needs,
particularly if you are a smaller team
The structure of your team itself and how it works
What are the different types of social media team models? -
correct answer ✅Decentralized model
Centralized team
Hub and Spoke model
Multiple Hub and Spoke model, or "Dandelion" model
Holistic model
What components should your social media team plan contain? -
correct answer ✅Plan business and social goals one to three years
out. Consider your stakeholders' needs.
Identify possible social media roles based on those goals.
Develop a timeline for reaching those goals and building the team.
