HubSpot Marketing Certification Exam
Questions & Answers (Grade A+)
Why is social media an important part of inbound marketing?
Social media helps you reach millions of people in distant countries.
Users have the best customer service experiences in social media.
Social media is a one-to-one medium you can use to market in a
direct, human way.
Social media has better advertising options than traditional media. -
correct answer ✅Social media is a one-to-one medium you can
use to market in a direct, human way.
When you dig deeper into the development of your buyer persona,
what type of information do you want to consider?
Psychographics
Return on investment
Advertising results
Word of mouth -
correct answer ✅Psychographics
What is a vanity metric?
A metric that shows the sentiment of your brand in social
A key performance indicator (KPI) that shows you how popular your
company is
,HubSpot Marketing Certification Exam
Questions & Answers (Grade A+)
A surface-level metric that doesn't correlate with your business
success -
correct answer ✅A surface-level metric that doesn't correlate with
your business success
True or false? Follower count is often considered to be a vanity
metric.
True
False -
correct answer ✅True
Which KPI will executives be more responsive to?
Reach
Retention and loyalty
Engagement
Return on investment (ROI) -
correct answer ✅ROI
Why should you start planning the structure of your team by
looking at business goals?
, HubSpot Marketing Certification Exam
Questions & Answers (Grade A+)
To help you determine what channels and content you'll need and
the staffing to make it happen.
To know if advertising is a priority so you can allocate enough
funds.
To satisfy company stakeholders.
To understand if roadblocks such as lack of time and lack of people
are obstacles that you'll need to overcome. -
correct answer ✅To help you determine what channels and
content you'll need and the staffing to make it happen.
Which of the following steps is NOT one you need to think about
when planning how to structure your social team?
Plan your business and social goals one to three years out.
Consider your stakeholders' needs.
Allocate or advocate for resources.
Gather industry data to support your goal. -
correct answer ✅Gather industry data to support your goal.
True or false? You should develop your social media budget before
you create your social media plan.
True
Questions & Answers (Grade A+)
Why is social media an important part of inbound marketing?
Social media helps you reach millions of people in distant countries.
Users have the best customer service experiences in social media.
Social media is a one-to-one medium you can use to market in a
direct, human way.
Social media has better advertising options than traditional media. -
correct answer ✅Social media is a one-to-one medium you can
use to market in a direct, human way.
When you dig deeper into the development of your buyer persona,
what type of information do you want to consider?
Psychographics
Return on investment
Advertising results
Word of mouth -
correct answer ✅Psychographics
What is a vanity metric?
A metric that shows the sentiment of your brand in social
A key performance indicator (KPI) that shows you how popular your
company is
,HubSpot Marketing Certification Exam
Questions & Answers (Grade A+)
A surface-level metric that doesn't correlate with your business
success -
correct answer ✅A surface-level metric that doesn't correlate with
your business success
True or false? Follower count is often considered to be a vanity
metric.
True
False -
correct answer ✅True
Which KPI will executives be more responsive to?
Reach
Retention and loyalty
Engagement
Return on investment (ROI) -
correct answer ✅ROI
Why should you start planning the structure of your team by
looking at business goals?
, HubSpot Marketing Certification Exam
Questions & Answers (Grade A+)
To help you determine what channels and content you'll need and
the staffing to make it happen.
To know if advertising is a priority so you can allocate enough
funds.
To satisfy company stakeholders.
To understand if roadblocks such as lack of time and lack of people
are obstacles that you'll need to overcome. -
correct answer ✅To help you determine what channels and
content you'll need and the staffing to make it happen.
Which of the following steps is NOT one you need to think about
when planning how to structure your social team?
Plan your business and social goals one to three years out.
Consider your stakeholders' needs.
Allocate or advocate for resources.
Gather industry data to support your goal. -
correct answer ✅Gather industry data to support your goal.
True or false? You should develop your social media budget before
you create your social media plan.
True
