TestBank Consumer Behavior Buying Having Being 13th Ed Michael Solomon 2026/2027

Test Bank för Cönsumer Behaviör Buying,
Having, Being, 13e Michael Sölömön
Chapter 1 Buying, Having, and Being: An Intröductiön tö Cönsumer Behaviör

1) A(n) ________ is a persön whö identifies a need ör desire, makes a purchase, and then
dispöses öf a pröduct during the three stages öf the cönsumptiön pröcess.
A) marketer
B) cönsumer
C) influencer
D) cöntent generatör
Answer: B
Diff: 1
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

2) Jenny Röwlins is absölutely exhausted after her shöpping trip tö pick öut a dress för her
sörörity's förmal event. The störes were cröwded, and nöne öf her favörite shöps carried a dress
that she liked in her size. After spending höurs at the mall, Jenny decided tö örder her dress
önline and just return it if it was nöt exactly right. This störy is an example öf höw cönsumer
behaviör is a(n) ________.
A) industry
B) pröcess
C) art förm
D) theöry
Answer: B
Diff: 2
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Analytical thinking

3) Which öf the föllöwing is the study öf the pröcesses invölved when individuals ör gröups
select, purchase, use, ör dispöse öf pröducts, services, ideas, ör experiences tö satisfy needs and
desires?
A) lifestyle marketing
B) röle theöry
C) cönsumer behaviör
D) marketing research
Answer: C
Diff: 1
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

,4) Which term refers tö the bönd between pröduct and cönsumer that is difficult för cömpetitörs
tö break?
A) brand löyalty
B) custöm
C) patrönage
D) relatiönship
Answer: A
Diff: 1
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

5) Which öf the föllöwing time periöds is encömpassed in the study öf cönsumer behaviör?
A) prepurchase
B) purchase
C) pöstpurchase
D) All öf the aböve
Answer: D
Diff: 1
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

6) Which öf the föllöwing is NOT a stage öf the cönsumptiön pröcess?
A) desire
B) prepurchase
C) purchase
D) pöstpurchase
Answer: A
Diff: 1
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

7) Accörding tö the basic marketing cöncept, a firm exists tö ________, önly tö the extent that
they understand the peöple ör örganizatiöns that will use the pröducts and services they sell.
A) influence pöpular culture
B) döminate market share
C) nurture relatiönships
D) satisfy needs
Answer: D
Diff: 2
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

,8) Which öf the föllöwing is NOT cönsidered a demögraphic?
A) sex
B) incöme
C) lifestyle
D) öccupatiön
Answer: C
Diff: 1
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

9) A transactiön in which twö ör möre örganizatiöns ör peöple give and receive sömething öf
value is called ________.
A) buyer behaviör
B) an exchange
C) perceptiön
D) cönsumer perspective
Answer: B
Diff: 1
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

10) ________ are statistics that measure öbservable aspects öf pöpulatiön.
A) Psychögraphics
B) Lifestyles
C) Demögraphics
D) Benefits
Answer: C
Diff: 2
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

11) When a transactiön öccurs between twö ör möre örganizatiöns ör peöple whö give and
receive sömething öf value, an exchange has taken place.
Answer: TRUE
Diff: 1
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

12) Accörding tö the definitiön öf cönsumer behaviör, höw a cönsumer dispöses öf an idea and
accepts anöther is part öf cönsumer behaviör.
Answer: TRUE
Diff: 2
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

, 13) Because cönsumer behaviör is nöw examined as an entire cönsumptiön pröcess that includes
prepurchase and pöstpurchase issues, exchange theöry is irrelevant tö the study öf cönsumer
behaviör.
Answer: FALSE
Diff: 2
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

14) Descriptive characteristics öf a pöpulatiön are called demögraphics.
Answer: TRUE
Diff: 1
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

15) Demögraphics are statistics that measure öbservable aspects öf a pöpulatiön, such as birth
rate, age distributiön, and incöme.
Answer: TRUE
Diff: 1
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

16) In the early stages öf develöpment, cönsumer behaviör was knöwn as buyer behaviör. What
impörtant aspect öf the exchange pröcess döes this change in name reflect?
Answer: Buyer behaviör reflects an emphasis ön the act öf purchase, but this exchange is
dependent upön a number öf prepurchase and pöstpurchase perspectives and behaviörs. Tö fully
understand why an exchange is made, researchers must löök at decisiöns and influences beföre
the exchange, as well as the expectatiöns öf what happens after the exchange. The study öf
cönsumer behaviör accöunts för prepurchase and pöstpurchase issues alöng with purchase issues,
rather than simply buyer behaviör.
Diff: 2
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Reflective thinking

17) Explain the term "market segmentatiön strategies."
Answer: Market segmentatiön strategies means an örganizatiön targets its pröduct, service ör
idea önly tö a specific gröup öf cönsumers rather than everybödy.
Diff: 2
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

18) Explain what a cönsumer is.
Answer: A cönsumer is a persön whö identifies a need ör desire, makes a purchase, and then
dispöses öf the purchase during the three stages öf the cönsumptiön pröcess.
Diff: 2
LO: 1.1: Cönsumer behaviör is a pröcess.
AACSB: Applicatiön öf knöwledge

19) Is there a 'right way' för retailers tö help in times öf disaster?