,
,
, Test Bank for Marketing The Core 8th Edition By Roger Kerin, Steven Hartley, William Rudelius
3) All of the following are marketing mix strategies that Chobani has used to sell its yogurt
except which?
A) sponsor U.S. Olympic and Paralympic teams
B) price the Chobani yogurt line below its major competitors (Yoplait and Dannon) to increase
sales and market share
C) create a variety of advertising campaigns for the Chobani YouTube channel
D) rely on word of mouth to reach new customers
E) air a Super Bowl commercial featuring a large bear searching for a snack
ST
Answer: B
Explanation: Marketers at Chobani did not price the Chobani yogurt line below its major
competitors (Yoplait and Dannon) to increase sales and market share. There is no mention of
Chobani's pricing strategy or tactics in the chapter opener example of the textbook.
UV
Difficulty: 2 Medium
Topic: The 4Ps
Learning Objective: 01-03 Distinguish between marketing mix factors and environmental
forces.
Bloom's: Understand
IA
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
4) Which of the following statements about marketing is most accurate?
_M
A) Unless you take a marketing class, you will never truly know anything about marketing.
B) Marketing is nothing more than common sense.
C) Marketing requires an innate sense of creativity; you either have it or you don't.
D) You can call yourself a marketing expert only if you have sold something for a profit.
E) You have significant marketing expertise since you make marketing-related decisions every
day.
GE
Answer: E
Explanation: You perform many marketing activities and make marketing-related decisions
every day. Your experience in shopping gives you some expertise in marketing. As a consumer,
you've been involved in thousands of marketing decisions, but mostly on the buying and not on
the selling side.
EK
Difficulty: 2 Medium
Topic: Define Marketing
Learning Objective: 01-01 Define marketing and identify the diverse factors that influence
marketing actions.
Bloom's: Understand
??
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
,
, Test Bank for Marketing The Core 8th Edition By Roger Kerin, Steven Hartley, William Rudelius
3) All of the following are marketing mix strategies that Chobani has used to sell its yogurt
except which?
A) sponsor U.S. Olympic and Paralympic teams
B) price the Chobani yogurt line below its major competitors (Yoplait and Dannon) to increase
sales and market share
C) create a variety of advertising campaigns for the Chobani YouTube channel
D) rely on word of mouth to reach new customers
E) air a Super Bowl commercial featuring a large bear searching for a snack
ST
Answer: B
Explanation: Marketers at Chobani did not price the Chobani yogurt line below its major
competitors (Yoplait and Dannon) to increase sales and market share. There is no mention of
Chobani's pricing strategy or tactics in the chapter opener example of the textbook.
UV
Difficulty: 2 Medium
Topic: The 4Ps
Learning Objective: 01-03 Distinguish between marketing mix factors and environmental
forces.
Bloom's: Understand
IA
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
4) Which of the following statements about marketing is most accurate?
_M
A) Unless you take a marketing class, you will never truly know anything about marketing.
B) Marketing is nothing more than common sense.
C) Marketing requires an innate sense of creativity; you either have it or you don't.
D) You can call yourself a marketing expert only if you have sold something for a profit.
E) You have significant marketing expertise since you make marketing-related decisions every
day.
GE
Answer: E
Explanation: You perform many marketing activities and make marketing-related decisions
every day. Your experience in shopping gives you some expertise in marketing. As a consumer,
you've been involved in thousands of marketing decisions, but mostly on the buying and not on
the selling side.
EK
Difficulty: 2 Medium
Topic: Define Marketing
Learning Objective: 01-01 Define marketing and identify the diverse factors that influence
marketing actions.
Bloom's: Understand
??
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
