APR 241 EXAM QUIZ UPDATED ACTUAL QUESTIONS
AND CORRECT ANSWERS
Question:
1. Monica books all of her flights with Mountain Airlines
because she earns free miles and other rewards each
time she travels. This is an example of
Answer:
A continuity Program
Question:
2. As the company's communicators, salespeople provide
four distinct communications functions: information
gathering, relationship building, order fulfillment, and
Answer:
Information Providing
Question:
3. The increase in the number of families in America with
more money but less time has led to the decreased use
of direct marketing tools.
Answer:
False
2 multiple choice options
Question:
4. Constructing trade-show booths and exhibits are rarely a
major factor in sales promotion plans.
Answer:
False
2 multiple choice options
Question:
5. Any medium can be used for direct response advertising.
Answer:
True
2 multiple choice options
,Question:
6. Making sure that a customer's goods are delivered on
time is an important aspect of personal selling.
Answer:
True
2 multiple choice options
Question:
7. Each Labor Day Weekend, a local shoe store invites
customers to spin a giant game wheel for a chance to win
anywhere from 20 to 60 percent off or buy-one-get-one-
free on their same-day purchase. This sales promotion is
most likely intended to
Answer:
build short-term market volume
Question:
8. Mutually satisfying relationships with customers and
stakeholders do not have an impact on building brand
equity in the twenty-first century.
Answer:
False
2 multiple choice options
Question:
9. Quinn is responsible for designing the packaging for a
new line of gourmet muffins. From Quinn's point of view,
what question would rarely affect his work?
Answer:
What degree of biodegradability does the package have?
Question:
10. What is an aim of direct marketing?
Answer:
A request of information
, Question:
11. Companies use advocacy advertising to communicate
their views on issues that affect their business, to promote
their philosophy, or to make a political or social
statement.
Group starts
Answer:
True
2 multiple choice options
Question:
12. Inviting the press to cover the opening of a new
restaurant is an example of
Answer:
publicity
Question:
13. Organic Greens spinach has been linked to more than 100
cases E. coli poisoning in multiple U.S. cities. The
company immediately acknowledged the situation and
relayed information about its ongoing investigation. The
spokespeople stressed that "our primary concern is
always the health and safety of our customers." At this
point, the scenario would most likely be considered a(n)
__________Blank issue.
Answer:
Public Relations
Question:
14. A university research hospital publishes a newsletter
every quarter that describes its ongoing research,
accomplishments, surgical advancements, and goals. The
newsletters are sent to hospital-connected people
including community members, employees, past patients,
suppliers, and other research institutions. The newsletter
is also known as a(n)
Answer:
external house organ
AND CORRECT ANSWERS
Question:
1. Monica books all of her flights with Mountain Airlines
because she earns free miles and other rewards each
time she travels. This is an example of
Answer:
A continuity Program
Question:
2. As the company's communicators, salespeople provide
four distinct communications functions: information
gathering, relationship building, order fulfillment, and
Answer:
Information Providing
Question:
3. The increase in the number of families in America with
more money but less time has led to the decreased use
of direct marketing tools.
Answer:
False
2 multiple choice options
Question:
4. Constructing trade-show booths and exhibits are rarely a
major factor in sales promotion plans.
Answer:
False
2 multiple choice options
Question:
5. Any medium can be used for direct response advertising.
Answer:
True
2 multiple choice options
,Question:
6. Making sure that a customer's goods are delivered on
time is an important aspect of personal selling.
Answer:
True
2 multiple choice options
Question:
7. Each Labor Day Weekend, a local shoe store invites
customers to spin a giant game wheel for a chance to win
anywhere from 20 to 60 percent off or buy-one-get-one-
free on their same-day purchase. This sales promotion is
most likely intended to
Answer:
build short-term market volume
Question:
8. Mutually satisfying relationships with customers and
stakeholders do not have an impact on building brand
equity in the twenty-first century.
Answer:
False
2 multiple choice options
Question:
9. Quinn is responsible for designing the packaging for a
new line of gourmet muffins. From Quinn's point of view,
what question would rarely affect his work?
Answer:
What degree of biodegradability does the package have?
Question:
10. What is an aim of direct marketing?
Answer:
A request of information
, Question:
11. Companies use advocacy advertising to communicate
their views on issues that affect their business, to promote
their philosophy, or to make a political or social
statement.
Group starts
Answer:
True
2 multiple choice options
Question:
12. Inviting the press to cover the opening of a new
restaurant is an example of
Answer:
publicity
Question:
13. Organic Greens spinach has been linked to more than 100
cases E. coli poisoning in multiple U.S. cities. The
company immediately acknowledged the situation and
relayed information about its ongoing investigation. The
spokespeople stressed that "our primary concern is
always the health and safety of our customers." At this
point, the scenario would most likely be considered a(n)
__________Blank issue.
Answer:
Public Relations
Question:
14. A university research hospital publishes a newsletter
every quarter that describes its ongoing research,
accomplishments, surgical advancements, and goals. The
newsletters are sent to hospital-connected people
including community members, employees, past patients,
suppliers, and other research institutions. The newsletter
is also known as a(n)
Answer:
external house organ
