APR 241 EXAM 4 UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Question:
1. Formative Research
Answer:
research conducted at the beginning of the planning process, or during the
implementation of a plan
Question:
2. Analytics
Answer:
A field of data analysis used to describe, predict and improve how organizations
communicate with publics; commonly refers to tracking of website traffic and
resulting behavior
Question:
3. Summative Research
Answer:
research conducted at the end of a campaign or program to determine the extent
that objectives and goals were met
Question:
4. Situation Analysis
Answer:
a report analyzing the internal and external environment of an organization and
its publics as it relates to the start of a campaign or program
Question:
5. Problem or Opportunity Statement
Answer:
a concise written summary of the situation that explains the main reason for a
public relations program or campaign
Question:
6. SWOT Analysis
Answer:
description and discussion of an organization's internal strengths and weaknesses
and its external opportunities and threats
, Question:
7. when public relations people are employed directly within an organization rather
than working for an external agency or contracted as independent consultants
Answer:
In house
Question:
8. Mission Statement
Answer:
a formal statement of an organization's steady, enduring purpose
Question:
9. Vision Statement
Answer:
a declaration of an organization's desired end-state
Question:
10. Organizational Culture
Answer:
Groups of people that identify as part of an organization such as employees and
members
Question:
11. Internal Publics
Answer:
the unique character of an organization comprised of beliefs, values, symbols and
behaviors
Question:
12. External Publics
Answer:
groups of people that exist mostly outside of an organization and have a
relationship with the organization
Question:
13. Situational Theory of Publics
Answer:
theory that the activity of publics depends on their levels of involvement, problem
recognition and constraint recognition
CORRECT ANSWERS
Question:
1. Formative Research
Answer:
research conducted at the beginning of the planning process, or during the
implementation of a plan
Question:
2. Analytics
Answer:
A field of data analysis used to describe, predict and improve how organizations
communicate with publics; commonly refers to tracking of website traffic and
resulting behavior
Question:
3. Summative Research
Answer:
research conducted at the end of a campaign or program to determine the extent
that objectives and goals were met
Question:
4. Situation Analysis
Answer:
a report analyzing the internal and external environment of an organization and
its publics as it relates to the start of a campaign or program
Question:
5. Problem or Opportunity Statement
Answer:
a concise written summary of the situation that explains the main reason for a
public relations program or campaign
Question:
6. SWOT Analysis
Answer:
description and discussion of an organization's internal strengths and weaknesses
and its external opportunities and threats
, Question:
7. when public relations people are employed directly within an organization rather
than working for an external agency or contracted as independent consultants
Answer:
In house
Question:
8. Mission Statement
Answer:
a formal statement of an organization's steady, enduring purpose
Question:
9. Vision Statement
Answer:
a declaration of an organization's desired end-state
Question:
10. Organizational Culture
Answer:
Groups of people that identify as part of an organization such as employees and
members
Question:
11. Internal Publics
Answer:
the unique character of an organization comprised of beliefs, values, symbols and
behaviors
Question:
12. External Publics
Answer:
groups of people that exist mostly outside of an organization and have a
relationship with the organization
Question:
13. Situational Theory of Publics
Answer:
theory that the activity of publics depends on their levels of involvement, problem
recognition and constraint recognition
