APR 241 EXAM 3 UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Question:
1. Publics
Answer:
groups of people with shared interests related to organizations
Question:
2. NGO (nongovernmental organizations)
Answer:
A group of people organized at the local, national, or international level, often
serving humanitarian functions and encouraging political participation.
Question:
3. Public Relations
Answer:
The management of communication between an organization and its publics, or
the strategic communication process that builds mutually beneficial relationships
between organizations and their publics
Question:
4. Spin
Answer:
disingenuous strategic communication involving skewed interpretation or
presentation of information
Question:
5. social media influencers
Answer:
social media user who has earned credibility with specific publics and who can be
instrumental in strategic communication programs because of his or her reach and
engagement
Question:
6. Authenticity
Answer:
the degree to which one communicates reliably, accurately and true to his or her
own character and the character of the organization that he or she represents
, Question:
7. The Page Principals (Arthur W. Page)
Answer:
1. tell the truth (and keep telling the truth)
2. prove it with action
3. listen to the customer
4. manage for tomorrow
5. conduct public relations as if the whole company depends on it
6. remain calm, patient, and good humored
7. realize the company's true character is expressed by its people
Question:
8. Transparency
Answer:
deliberate attempt to make available all legally reasonable information for the
purpose of enhancing the reasoning ability of publics
Question:
9. Flaming
Answer:
hostile communication among internet users
Question:
10. Conversational voice
Answer:
an authentic, engaging and natural style of communication that publics perceive
to be personable
Question:
11. Integrated communication
Answer:
communicating with publics consistently across organizational functions including
public relations, advertising, marketing, and customer service
Question:
12. Distributed public relations
Answer:
intentional practice of sharing public relations responsibilities among a broad
cross section of an organization's members or employees, particularly in an online
context
CORRECT ANSWERS
Question:
1. Publics
Answer:
groups of people with shared interests related to organizations
Question:
2. NGO (nongovernmental organizations)
Answer:
A group of people organized at the local, national, or international level, often
serving humanitarian functions and encouraging political participation.
Question:
3. Public Relations
Answer:
The management of communication between an organization and its publics, or
the strategic communication process that builds mutually beneficial relationships
between organizations and their publics
Question:
4. Spin
Answer:
disingenuous strategic communication involving skewed interpretation or
presentation of information
Question:
5. social media influencers
Answer:
social media user who has earned credibility with specific publics and who can be
instrumental in strategic communication programs because of his or her reach and
engagement
Question:
6. Authenticity
Answer:
the degree to which one communicates reliably, accurately and true to his or her
own character and the character of the organization that he or she represents
, Question:
7. The Page Principals (Arthur W. Page)
Answer:
1. tell the truth (and keep telling the truth)
2. prove it with action
3. listen to the customer
4. manage for tomorrow
5. conduct public relations as if the whole company depends on it
6. remain calm, patient, and good humored
7. realize the company's true character is expressed by its people
Question:
8. Transparency
Answer:
deliberate attempt to make available all legally reasonable information for the
purpose of enhancing the reasoning ability of publics
Question:
9. Flaming
Answer:
hostile communication among internet users
Question:
10. Conversational voice
Answer:
an authentic, engaging and natural style of communication that publics perceive
to be personable
Question:
11. Integrated communication
Answer:
communicating with publics consistently across organizational functions including
public relations, advertising, marketing, and customer service
Question:
12. Distributed public relations
Answer:
intentional practice of sharing public relations responsibilities among a broad
cross section of an organization's members or employees, particularly in an online
context
