APR 241 EXAM 2 UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Question:
1. copywriter
Answer:
develops the verbal message (the words)
Question:
2. art director
Answer:
is responsible for the nonverbal aspects of the ad (the design)
Question:
3. creative director
Answer:
is the person ultimately responsible for the ad's final form
Question:
4. creatives
Answer:
creative director, copywriter, art director
Question:
5. "boom factor"
Answer:
The resonance of an advertisement is it's _____- when an advertisement captures
your attention and imagination
Question:
6. informational advertisement
Answer:
includes negatively originated motives and provides a solution to a problem
Uber's "Get there" or Slack's "Be less busy"
, Question:
7. transformational advertisement
Answer:
includes positively originated movies in order for consumers to seek pleasant
experiences/intellectual stimulation
Weight Watcher's "Success starts here"
Question:
8. being uninspiring, visually unpleasant, or production
techniques aren't good
Answer:
Most advertisements fail to resonate because they slack in the execution due to
Question:
9. objective
Answer:
states what the advertiser wants to achieve
Question:
10. advertising
Answer:
strategy describes the means in which an ad will develop
Question:
11. creative strategy
Answer:
is the team's guide for writing and producing the advertising
Question:
12. creativity
Answer:
involves combining two or more previously unconnected ideas/objects into
something new/ helps advertising inform, persuade, remind, and the delivers the
"boom factor"
Question:
13. Fact-based thinking
Answer:
is an approach that fragments concepts into components and analyzes situations
to uncover the best solution
→ Tend to analyze facts and use hard data to deliver the best advertisement
CORRECT ANSWERS
Question:
1. copywriter
Answer:
develops the verbal message (the words)
Question:
2. art director
Answer:
is responsible for the nonverbal aspects of the ad (the design)
Question:
3. creative director
Answer:
is the person ultimately responsible for the ad's final form
Question:
4. creatives
Answer:
creative director, copywriter, art director
Question:
5. "boom factor"
Answer:
The resonance of an advertisement is it's _____- when an advertisement captures
your attention and imagination
Question:
6. informational advertisement
Answer:
includes negatively originated motives and provides a solution to a problem
Uber's "Get there" or Slack's "Be less busy"
, Question:
7. transformational advertisement
Answer:
includes positively originated movies in order for consumers to seek pleasant
experiences/intellectual stimulation
Weight Watcher's "Success starts here"
Question:
8. being uninspiring, visually unpleasant, or production
techniques aren't good
Answer:
Most advertisements fail to resonate because they slack in the execution due to
Question:
9. objective
Answer:
states what the advertiser wants to achieve
Question:
10. advertising
Answer:
strategy describes the means in which an ad will develop
Question:
11. creative strategy
Answer:
is the team's guide for writing and producing the advertising
Question:
12. creativity
Answer:
involves combining two or more previously unconnected ideas/objects into
something new/ helps advertising inform, persuade, remind, and the delivers the
"boom factor"
Question:
13. Fact-based thinking
Answer:
is an approach that fragments concepts into components and analyzes situations
to uncover the best solution
→ Tend to analyze facts and use hard data to deliver the best advertisement
