APR 241 TEST 4 UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Question:
1. pop-up
Answer:
a temporary storefront, event, or experience designed to gain attention and
generate engagement by appearing quickly in an unusual place
Question:
2. Planning
Answer:
refers to the
forethought about goals and objectives and the strate-gies and tactics for
achieving them
Question:
3. Hierarchy of Outcomes
Answer:
1. tuning in
2. attending
3. liking
4. comprehending
5. learning
6. agreeing
7. remembering
8. acting
9. proselytizing
Question:
4. impressions
Answer:
a measure of how many people were exposed to a message
Question:
5. Tactical Decision Making
Answer:
daily management and communication tactics implemented without consideration
of the strategic objectives, goals and mission of the organization
, Question:
6. strategic decision making
Answer:
daily management and communication decisions made with mindfulness of the
objectives, goals and mission of the organization
Question:
7. goals
Answer:
Statements that indicate a desired result for public relations efforts. In strategic
planning, goals are more specific than the organization's mission but more
general than objectives.
Question:
8. objectives
Answer:
statements that indicate specific outputs or outcomes desired. In strategic public
relations, objectives are specific steps taken to achieve broader goals
Question:
9. Outcomes
Answer:
observable results of public relations work
Question:
10. Impacts
Answer:
the broadest and furthest-reaching results of public relations efforts, often stated
in terms of societal benefit
Question:
11. Outputs
Answer:
tasks or work attempted and completed
Question:
12. strategy
Answer:
underlying logic that holds a plan together and offers a rationale for why it will
work
CORRECT ANSWERS
Question:
1. pop-up
Answer:
a temporary storefront, event, or experience designed to gain attention and
generate engagement by appearing quickly in an unusual place
Question:
2. Planning
Answer:
refers to the
forethought about goals and objectives and the strate-gies and tactics for
achieving them
Question:
3. Hierarchy of Outcomes
Answer:
1. tuning in
2. attending
3. liking
4. comprehending
5. learning
6. agreeing
7. remembering
8. acting
9. proselytizing
Question:
4. impressions
Answer:
a measure of how many people were exposed to a message
Question:
5. Tactical Decision Making
Answer:
daily management and communication tactics implemented without consideration
of the strategic objectives, goals and mission of the organization
, Question:
6. strategic decision making
Answer:
daily management and communication decisions made with mindfulness of the
objectives, goals and mission of the organization
Question:
7. goals
Answer:
Statements that indicate a desired result for public relations efforts. In strategic
planning, goals are more specific than the organization's mission but more
general than objectives.
Question:
8. objectives
Answer:
statements that indicate specific outputs or outcomes desired. In strategic public
relations, objectives are specific steps taken to achieve broader goals
Question:
9. Outcomes
Answer:
observable results of public relations work
Question:
10. Impacts
Answer:
the broadest and furthest-reaching results of public relations efforts, often stated
in terms of societal benefit
Question:
11. Outputs
Answer:
tasks or work attempted and completed
Question:
12. strategy
Answer:
underlying logic that holds a plan together and offers a rationale for why it will
work
