APR 241 TEST 3 STUDY GUIDE UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Question:
1. What is public relations?
Answer:
a strategic communication process that builds mutually beneficial relationships
between organizations and their publics
Question:
2. Do you need a license to work PR
Answer:
No , but you can get accreditations (APR)
Question:
3. Arthur W. Page
Answer:
"PR should have an active voice in high management."
Question:
4. Page's principles
Answer:
1. Tell the truth
2. Prove it with action
3. Listen to the customer
4. Manage for tomorrow
5. Conduct PR like the company depends on it
6. Remain calm, patient, & good humored
7. Realize the company's true character is expressed by its people
Question:
5. Ethical Decision Making
Answer:
1. Define the specific issue/conflict
2. Identify internal/external factors that may influence the decision
3. Identify key values
4. Identify the parties who will be affected by the decision & define the PR
professional's obligation to each
5. Select ethical principles to guide the decision making process
6. Make a decision & justify it
, Question:
6. Deontological Ethics
Answer:
system of decision-making that focuses on the moral principles of duty and rules
Question:
7. press agentry/publicity model
Answer:
model of public relations in which communication is mostly one-way, initiated by
an organization with little concern for accuracy or completeness in order to gain
the attention of publics
Ex: ihop's switch to ihob
Question:
8. Public Information Model
Answer:
model of public relations in which communication is mostly one-way, initiated by
an organization to inform publics with truthful and accurate information
Ex: government telling us about COVID
Question:
9. two-way asymmetrical model
Answer:
Intended to persuade an organization's key publics through message
development. Two way communication, but they are listening to persuade not to
understand.
Ex: a UA teacher telling a group of prospective students why they should go to
UA
Question:
10. two-way symmetrical model
Answer:
The most ethical model. Balanced two-way communication to the publics of an
organization.
Ex: Community based problem solving
Question:
11. propaganda
Answer:
To propagate the faith
QUESTIONS AND CORRECT ANSWERS
Question:
1. What is public relations?
Answer:
a strategic communication process that builds mutually beneficial relationships
between organizations and their publics
Question:
2. Do you need a license to work PR
Answer:
No , but you can get accreditations (APR)
Question:
3. Arthur W. Page
Answer:
"PR should have an active voice in high management."
Question:
4. Page's principles
Answer:
1. Tell the truth
2. Prove it with action
3. Listen to the customer
4. Manage for tomorrow
5. Conduct PR like the company depends on it
6. Remain calm, patient, & good humored
7. Realize the company's true character is expressed by its people
Question:
5. Ethical Decision Making
Answer:
1. Define the specific issue/conflict
2. Identify internal/external factors that may influence the decision
3. Identify key values
4. Identify the parties who will be affected by the decision & define the PR
professional's obligation to each
5. Select ethical principles to guide the decision making process
6. Make a decision & justify it
, Question:
6. Deontological Ethics
Answer:
system of decision-making that focuses on the moral principles of duty and rules
Question:
7. press agentry/publicity model
Answer:
model of public relations in which communication is mostly one-way, initiated by
an organization with little concern for accuracy or completeness in order to gain
the attention of publics
Ex: ihop's switch to ihob
Question:
8. Public Information Model
Answer:
model of public relations in which communication is mostly one-way, initiated by
an organization to inform publics with truthful and accurate information
Ex: government telling us about COVID
Question:
9. two-way asymmetrical model
Answer:
Intended to persuade an organization's key publics through message
development. Two way communication, but they are listening to persuade not to
understand.
Ex: a UA teacher telling a group of prospective students why they should go to
UA
Question:
10. two-way symmetrical model
Answer:
The most ethical model. Balanced two-way communication to the publics of an
organization.
Ex: Community based problem solving
Question:
11. propaganda
Answer:
To propagate the faith
