APR 241 TEST 2 UA LITTLE UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Question:
1. Copywriter
Answer:
develops the verbal message the copy or words
within an ad
Question:
2. Art director
Answer:
responsible for nonverbal aspects of message or
design determining look or feel of the ad
Question:
3. Creative director
Answer:
person ultimately responsible for the creative product
or form the final ad takes
Question:
4. Resonate
Answer:
catches attention, striking emotional chord and
making message unforgettable, what a great ad does
Question:
5. Creatives
Answer:
agency people as a group who work in the creative
department
Question:
6. Informational
Answer:
ads promising benefits that will offer relief from an
undesirable situation or condition, tend to address
negatively originated purchase motives like problem
removal or avoidance to provide solutions
,Question:
7. Transformational
Answer:
promising benefits that will reward consumers, tend to
address positively originated purchase motives
Question:
8. Creative Strategy
Answer:
written statement serves as creative team's guide for
writing and producing an ad, statement of most
important issues to consider in development of
advertisement
Question:
9. Advertising objective
Answer:
specific communication task an advertising campaign
should accomplish for a specific target
Question:
10. Target Audience
Answer:
specific group of individuals to whom the advertising
message is directed
Question:
11. Benefit statement
Answer:
statement that describes what a product or service
does to provide a benefit to the consumer. Whenever
possible benefit states should focus on important,
single minded process
Question:
12. Support statement
Answer:
provides information about the product or service
that will convince the target audience that the key
benefit is true
, Question:
13. Brand personality
Answer:
described a brand in terms of human characteristics
Question:
14. Special Requirements
Answer:
unique characteristics of the advertiser, brand, target
audience, media, etc. that should be considered
during creative process
Question:
15. Creative process
Answer:
the step-by-step procedure used to discover original
ideas and reorganize existing concepts in new ways
Question:
16. Creativity
Answer:
combining two or more previously unconnected
objects or ideas into something new
Question:
17. Fact based thinking
Answer:
approach that fragments concepting into components
and analyzes situations to uncover the one best
solution
Question:
18. Value based thinking
Answer:
approach decisions using intuition, value, and moral
code; embrace change and conflict
Question:
19. The Explorer
Answer:
scout for new information, pays attention to unusual
patterns
QUESTIONS AND CORRECT ANSWERS
Question:
1. Copywriter
Answer:
develops the verbal message the copy or words
within an ad
Question:
2. Art director
Answer:
responsible for nonverbal aspects of message or
design determining look or feel of the ad
Question:
3. Creative director
Answer:
person ultimately responsible for the creative product
or form the final ad takes
Question:
4. Resonate
Answer:
catches attention, striking emotional chord and
making message unforgettable, what a great ad does
Question:
5. Creatives
Answer:
agency people as a group who work in the creative
department
Question:
6. Informational
Answer:
ads promising benefits that will offer relief from an
undesirable situation or condition, tend to address
negatively originated purchase motives like problem
removal or avoidance to provide solutions
,Question:
7. Transformational
Answer:
promising benefits that will reward consumers, tend to
address positively originated purchase motives
Question:
8. Creative Strategy
Answer:
written statement serves as creative team's guide for
writing and producing an ad, statement of most
important issues to consider in development of
advertisement
Question:
9. Advertising objective
Answer:
specific communication task an advertising campaign
should accomplish for a specific target
Question:
10. Target Audience
Answer:
specific group of individuals to whom the advertising
message is directed
Question:
11. Benefit statement
Answer:
statement that describes what a product or service
does to provide a benefit to the consumer. Whenever
possible benefit states should focus on important,
single minded process
Question:
12. Support statement
Answer:
provides information about the product or service
that will convince the target audience that the key
benefit is true
, Question:
13. Brand personality
Answer:
described a brand in terms of human characteristics
Question:
14. Special Requirements
Answer:
unique characteristics of the advertiser, brand, target
audience, media, etc. that should be considered
during creative process
Question:
15. Creative process
Answer:
the step-by-step procedure used to discover original
ideas and reorganize existing concepts in new ways
Question:
16. Creativity
Answer:
combining two or more previously unconnected
objects or ideas into something new
Question:
17. Fact based thinking
Answer:
approach that fragments concepting into components
and analyzes situations to uncover the one best
solution
Question:
18. Value based thinking
Answer:
approach decisions using intuition, value, and moral
code; embrace change and conflict
Question:
19. The Explorer
Answer:
scout for new information, pays attention to unusual
patterns
