BA 474 BAUER MIDTERM UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Question:
1. What is the goal of marketing?
Answer:
Goal is to offer a compelling point of difference which competitors are not
offering
Question:
2. What is international marketing?
Answer:
The performance of business activities designed to plan, price, promote and
direct the flow of a company's goods and services to consumers or users in more
than one nation for a profit.
Question:
3. Forms of international marketing
Answer:
Export-import trade
Licensing
Joint Ventures
Wholly owned subsidiaries
Question:
4. What are the key questions when making decisions on
international marketing?
Answer:
Where are my current and potential customers (around the world)?
What marketing adjustments are necessary (to meet
market/competitive/consumer dynamics in other countries)?
Question:
5. What is Self Reference Criterion?
Answer:
SRC is an unconscious reference to one's own cultural values, experiences and
knowledge as a basis for decisions.
, Question:
6. What is ethnocentrism?
Answer:
The notion that people in one's own company, culture or country always know
best how to do things.
Question:
7. Global linkages
Answer:
Linkages between people around the world have become stronger on an
individual level.
Question:
8. Causes of global linkages
Answer:
Products are manufactured more quickly, obtained less expensively, distributed at
lower cost.
Question:
9. What is the key task for the international marketer?
Answer:
To stimulate societal acceptance of the long term benefits of interdependence
Question:
10. What are the two important factors of the rise and fall of
the Roman Empire?
Answer:
Trade and international business activities
Question:
11. Smoot-hawley Act of 1930
Answer:
It raised tariffs to reduce the volume of imports into the US with the goal of
restoring domestic employment. It led to worldwide depression and collapse of
the world financial system.
Question:
12. Pax Americana
Answer:
Driven by the belief that international trade was a key to worldwide prosperity.
QUESTIONS AND CORRECT ANSWERS
Question:
1. What is the goal of marketing?
Answer:
Goal is to offer a compelling point of difference which competitors are not
offering
Question:
2. What is international marketing?
Answer:
The performance of business activities designed to plan, price, promote and
direct the flow of a company's goods and services to consumers or users in more
than one nation for a profit.
Question:
3. Forms of international marketing
Answer:
Export-import trade
Licensing
Joint Ventures
Wholly owned subsidiaries
Question:
4. What are the key questions when making decisions on
international marketing?
Answer:
Where are my current and potential customers (around the world)?
What marketing adjustments are necessary (to meet
market/competitive/consumer dynamics in other countries)?
Question:
5. What is Self Reference Criterion?
Answer:
SRC is an unconscious reference to one's own cultural values, experiences and
knowledge as a basis for decisions.
, Question:
6. What is ethnocentrism?
Answer:
The notion that people in one's own company, culture or country always know
best how to do things.
Question:
7. Global linkages
Answer:
Linkages between people around the world have become stronger on an
individual level.
Question:
8. Causes of global linkages
Answer:
Products are manufactured more quickly, obtained less expensively, distributed at
lower cost.
Question:
9. What is the key task for the international marketer?
Answer:
To stimulate societal acceptance of the long term benefits of interdependence
Question:
10. What are the two important factors of the rise and fall of
the Roman Empire?
Answer:
Trade and international business activities
Question:
11. Smoot-hawley Act of 1930
Answer:
It raised tariffs to reduce the volume of imports into the US with the goal of
restoring domestic employment. It led to worldwide depression and collapse of
the world financial system.
Question:
12. Pax Americana
Answer:
Driven by the belief that international trade was a key to worldwide prosperity.
