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Basic Marketing Exam 1 (Usf-Biswas) Updated Actual Questions And Correct Answers (3)

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BASIC MARKETING EXAM 1 (USF-BISWAS) UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS (3)

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BASIC MARKETING EXAM 1 (USF-BISWAS) UPDATED
ACTUAL QUESTIONS AND CORRECT ANSWERS (3)
Question:
BASIC MARKETING EXAM 1
QUESTIONS AND CORRECT
A set of activities, involving organizations /
delivering something of value for exchanges
Finance
1




Answer:
(USF-BISWAS) UPDATED ACTUAL
ANSWERS
processes for creating, communicating, &

, between shareholders.
Marketing
2

Question:
Marketing
Answer:
A set of activities, involving organizations / processes for creating,
communicating, & delivering something of value for exchanges between
shareholders.

Question:
- (most prevalent after industrial revolution)
- management philosophy
- inward focus ie what you're good at
Answer:
Production orientation

Question:
Sales Orientation
Answer:
- (more prevalent after WW2)
- aggressive selling techniques

Question:
Market orientation
Answer:
- (early 90's)
-customer orientated (focus on customers)

Question:
uncontrollable factors
Answer:
- customer preferences / trends
- economy / technology / competition
- regulations / laws

Question:
Strategy
Answer:
managerial process for creating a fit between:
- objectives
- resources
- evolving market opportunities

Question:

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