PSC 321 UPDATED ACTUAL QUESTIONS AND CORRECT
ANSWERS
Question:
1. Broad Goals
Answer:
Simultaneous broadcasting of political messages to large numbers of people or groups
Question:
2. Targeted Goals
Answer:
efforts to recruit supporters, narrowed
Question:
3. Source
Answer:
the medium from which the message is conveyed
Question:
4. Message
Answer:
the information, along with its biases, broadcasted to the audience
Question:
5. Audience
Answer:
The people for whom the message is crafted may be paying for content, or providing revenue through
ratings
Question:
6. Orders
Answer:
Periods of stability over time medium technology are stable institute norms/ regulation policies to maintain
order
Question:
7. Revolutions
Answer:
period of major permanent change
Question:
8. elite political communication order (PCO)
Answer:
1750-1900
, Question:
9. Mass PCO
Answer:
1830s-1920s LONGEST no new technology medium Newspaper became cheaper, subsidized by Post
Office Act Literacy increased
Question:
10. Broadcast PCO
Answer:
1900-2000 Immediacy Image-based politics Hearing and seeing political leaders
Question:
11. Information PCO
Answer:
2000-2500 internet, nearly instantaneous, virtually unlimited
Question:
12. Why do newspapers remain important news sources?
Answer:
Newspapers drive news agenda Cable news follows stories of the print Newspapers have the most in-depth
reporting Newspapers are the prime source for well-educated elites
Question:
13. Agenda Setting
Answer:
Bringing attention to certain issues or problems
- the public only has a limited amount of attention
Question:
14. Priming
Answer:
Preparing the public to take a particular view
- happens before public knows something
Question:
15. Framing
Answer:
Power to influence how people/events/ issues are interpreted
Question:
16. Watchdog Role
Answer:
Oversight Independent scrutiny by the press of the activities of government and public institutions
Investigative reporting Emerges from adversarial relationship
Question:
17. Partisan Press
ANSWERS
Question:
1. Broad Goals
Answer:
Simultaneous broadcasting of political messages to large numbers of people or groups
Question:
2. Targeted Goals
Answer:
efforts to recruit supporters, narrowed
Question:
3. Source
Answer:
the medium from which the message is conveyed
Question:
4. Message
Answer:
the information, along with its biases, broadcasted to the audience
Question:
5. Audience
Answer:
The people for whom the message is crafted may be paying for content, or providing revenue through
ratings
Question:
6. Orders
Answer:
Periods of stability over time medium technology are stable institute norms/ regulation policies to maintain
order
Question:
7. Revolutions
Answer:
period of major permanent change
Question:
8. elite political communication order (PCO)
Answer:
1750-1900
, Question:
9. Mass PCO
Answer:
1830s-1920s LONGEST no new technology medium Newspaper became cheaper, subsidized by Post
Office Act Literacy increased
Question:
10. Broadcast PCO
Answer:
1900-2000 Immediacy Image-based politics Hearing and seeing political leaders
Question:
11. Information PCO
Answer:
2000-2500 internet, nearly instantaneous, virtually unlimited
Question:
12. Why do newspapers remain important news sources?
Answer:
Newspapers drive news agenda Cable news follows stories of the print Newspapers have the most in-depth
reporting Newspapers are the prime source for well-educated elites
Question:
13. Agenda Setting
Answer:
Bringing attention to certain issues or problems
- the public only has a limited amount of attention
Question:
14. Priming
Answer:
Preparing the public to take a particular view
- happens before public knows something
Question:
15. Framing
Answer:
Power to influence how people/events/ issues are interpreted
Question:
16. Watchdog Role
Answer:
Oversight Independent scrutiny by the press of the activities of government and public institutions
Investigative reporting Emerges from adversarial relationship
Question:
17. Partisan Press
