MKT 319 - EXAM 2 UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Question:
1. All of the people and organizations that buy, resell, and promote a product "downstream" as it makes it
to the end user is referred to as the _____.
Answer:
distribution channel
Question:
2. A company may partner with intermediaries because:
Answer:
the producer needs shipping and handling capabilities
Question:
3. A business that purchases products in large quantities from producers and then sells it to another entity
is known as a _____.
Answer:
wholesaler
Question:
4. Cutting middlemen out of the channel is known as:
Answer:
disintermediation
Question:
5. A(n) _____ is formed when two parties agree to share their profits, losses, and control with one another
in an economic activity they jointly undertake.
Answer:
joint venture
Question:
6. Which of the following is the least risky global entry strategy?
Answer:
exporting
Question:
7. A strategy utilized by the manufacturer of a good that convinces the wholesaler, distributor, or retailer to
sell its products is known as a(n):
Answer:
push strategy
Question:
8. A _____ focuses on communicating the product's benefits to the consumer so as to create demand that
retailers and distributors must meet.
, Answer:
pull strategy
Question:
9. Intensive distribution is utilized for products that:
Answer:
consumers purchase on the spot without much shopping around
Question:
10. Distributing a product exclusively to a limited number of organizations under strict terms can help:
Answer:
prevent a company's brand from deteriorating.
Question:
11. Sue often travels to other grocery stores in the marketplace to observe how much they are charging for
the same products she stocks at her store. Sue is engaging in _____.
Answer:
market intelligence
Question:
12. Which of the following is the most effective way that an online book retailer can utilize to recommend
products its customers might like?
Answer:
clickstream data
Question:
13. Stealing product strategy information from a competitor is known as:
Answer:
industrial espionage
Question:
14. he advantage of market research is that it:
Answer:
can help make a good decision.
Question:
15. The goal that is to be accomplished by marketing research is known as the:
Answer:
research objective.
Question:
16. One of the characteristics of secondary research is that:
Answer:
the data is collected for another purpose.
Question:
17. A focus group typically involves:
CORRECT ANSWERS
Question:
1. All of the people and organizations that buy, resell, and promote a product "downstream" as it makes it
to the end user is referred to as the _____.
Answer:
distribution channel
Question:
2. A company may partner with intermediaries because:
Answer:
the producer needs shipping and handling capabilities
Question:
3. A business that purchases products in large quantities from producers and then sells it to another entity
is known as a _____.
Answer:
wholesaler
Question:
4. Cutting middlemen out of the channel is known as:
Answer:
disintermediation
Question:
5. A(n) _____ is formed when two parties agree to share their profits, losses, and control with one another
in an economic activity they jointly undertake.
Answer:
joint venture
Question:
6. Which of the following is the least risky global entry strategy?
Answer:
exporting
Question:
7. A strategy utilized by the manufacturer of a good that convinces the wholesaler, distributor, or retailer to
sell its products is known as a(n):
Answer:
push strategy
Question:
8. A _____ focuses on communicating the product's benefits to the consumer so as to create demand that
retailers and distributors must meet.
, Answer:
pull strategy
Question:
9. Intensive distribution is utilized for products that:
Answer:
consumers purchase on the spot without much shopping around
Question:
10. Distributing a product exclusively to a limited number of organizations under strict terms can help:
Answer:
prevent a company's brand from deteriorating.
Question:
11. Sue often travels to other grocery stores in the marketplace to observe how much they are charging for
the same products she stocks at her store. Sue is engaging in _____.
Answer:
market intelligence
Question:
12. Which of the following is the most effective way that an online book retailer can utilize to recommend
products its customers might like?
Answer:
clickstream data
Question:
13. Stealing product strategy information from a competitor is known as:
Answer:
industrial espionage
Question:
14. he advantage of market research is that it:
Answer:
can help make a good decision.
Question:
15. The goal that is to be accomplished by marketing research is known as the:
Answer:
research objective.
Question:
16. One of the characteristics of secondary research is that:
Answer:
the data is collected for another purpose.
Question:
17. A focus group typically involves:
