Buad 332 Final (Moon) Updated Actual Questions And Correct Answers

BUAD 332 FINAL (MOON) UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Question:
BUAD 332 FINAL (MOON) UPDATED
CORRECT ANSWERS
best guesses about what we think will happen
forms of direct marketing
1
deicing which markets to enter
3




Answer:
ACTUAL QUESTIONS AND
forecast are

, 2
corporate websites
4

Question:
forms of direct marketing
Answer:
- direct-mail marketing
- catalog marketing
- telemarketing
- direct-response TV marketing
- kiosk marketing
- new digital techonologies
- online marketing
- face-to-face selling

Question:
click-and-mortar business trends
Answer:
- almost all traditional companies now have online sales
- click-and-mortar firms have more success than click-only

Question:
corporate websites
Answer:
designed to build customer goodwill, collect customer feedback, and
supplement other sales channels, rather than to sell the company's product
directly (PR)

Question:
marketing web sites
Answer:
web site that engages consumers in interactions that move them closer to a direct
purchase or other marketing outcome (Direct marketing)

Question:
The International Trade System
Answer:
restrictions—tariffs, quotas, embargos, exchange controls, and non-tariff trade
barriers

Question:
industrial structure
Answer:
- subsistence economies
- raw material exporting economies
- industrializing economies