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Buad 332 Exam 2 Updated Actual Questions And Correct Answers

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Institution Science
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BUAD 332 EXAM 2 UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

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BUAD 332 EXAM 2 UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS
Question:
BUAD 332 EXAM 2 UPDATED ACTUAL
ANSWERS
manufacturer's brand
private/store brand
1
world brand
3




Answer:
QUESTIONS AND CORRECT
house brand

, 2
national brand
4

Question:
subculture
Answer:
groups of people with shared value systems based on common life experiences
(hispanic, african american)

Question:
social class
Answer:
society's relatively permanent and ordered divisions whose members share similar
values, interests, and behaviors

Question:
social factors
Answer:
groups
family
role and status

Question:
personal factors
Answer:
age and life-cycle stage
occupation
economic situation

Question:
buyer decision process
Answer:
1. need recognition
2. information search
3. evaluation of alternatives
4. purchase decision
5. postpurchase behavior

Question:
need recognition
Answer:
buyer becomes aware of a difference between desired state and an actual
condition

Question:

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Written in
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