BUSML 3250 EXAM 2 UPDATED ACTUAL QUESTIONS
AND CORRECT ANSWERS
Question:
1. CROPing
Answer:
"CRedible OPinions" Activately seeking out information and postponing a
purchase decision until all options have been evaluated.
Question:
2. Consumer Behavior
Answer:
the actions a person takes in purchasing and using products and services,
including the mental and social processes that come before and after these
actions
Question:
3. Purchase decision process
Answer:
the stages a buyer passes through in making choices about which products or
services to buy.
Five stages:
1) Problem Recognition
2) Information Search
3) Alternative Evaluation
4) Purchase Decision
5) Post purchase Behavior
Question:
4. Problem Recognition (Stage 1)
Answer:
Perceiving a difference between a person's ideal and actual situations big enough
to trigger a decision.
Question:
5. Information Search (Stage 2)
Answer:
Searching for information on the product, can be done through internal or
external searches.
, Question:
6. Internal Search
Answer:
Scanning your memory for previous experiences with brands or products
Question:
7. needed when past experience or knowledge is insufficient, the risk of making a
wrong purchase decision is high, and the cost of gathering information is low.
3 Primary sources of external information:
1) Personal Sources, i.e. relatives or friends
2) Public Sources, i.e. Consumer reports, government agencies, Tv consumer
programs
3) Marketer-dominated Sources, i.e. information from sellers including advertising,
Company websites, salespeople, point-of-purchase displays in stores
Answer:
External Search
Question:
8. Alternative Evaluation (Stage 3)
Answer:
The alternative evaluation stage clarifies the problem for the consumer by (1)
suggesting criteria to use for the purchase, (2) yielding brand names that might
meet the criteria, and (3) developing consumer value perceptions.
Question:
9. Evaluative Criteria
Answer:
both the objective attributes of a brand (Such as display) and the subjective ones
(such as prestige) you use to compare different products and brands
Question:
10. consideration set
Answer:
A group of brands that a consumer considers acceptable from among all the
brands in the product class of which he or she is aware.
Question:
11. cognitive dissonance
Answer:
feeling of post-purchase psychological tension or anxiety. To alleviate it,
consumers often try to applaud themselves for making the right choice.
AND CORRECT ANSWERS
Question:
1. CROPing
Answer:
"CRedible OPinions" Activately seeking out information and postponing a
purchase decision until all options have been evaluated.
Question:
2. Consumer Behavior
Answer:
the actions a person takes in purchasing and using products and services,
including the mental and social processes that come before and after these
actions
Question:
3. Purchase decision process
Answer:
the stages a buyer passes through in making choices about which products or
services to buy.
Five stages:
1) Problem Recognition
2) Information Search
3) Alternative Evaluation
4) Purchase Decision
5) Post purchase Behavior
Question:
4. Problem Recognition (Stage 1)
Answer:
Perceiving a difference between a person's ideal and actual situations big enough
to trigger a decision.
Question:
5. Information Search (Stage 2)
Answer:
Searching for information on the product, can be done through internal or
external searches.
, Question:
6. Internal Search
Answer:
Scanning your memory for previous experiences with brands or products
Question:
7. needed when past experience or knowledge is insufficient, the risk of making a
wrong purchase decision is high, and the cost of gathering information is low.
3 Primary sources of external information:
1) Personal Sources, i.e. relatives or friends
2) Public Sources, i.e. Consumer reports, government agencies, Tv consumer
programs
3) Marketer-dominated Sources, i.e. information from sellers including advertising,
Company websites, salespeople, point-of-purchase displays in stores
Answer:
External Search
Question:
8. Alternative Evaluation (Stage 3)
Answer:
The alternative evaluation stage clarifies the problem for the consumer by (1)
suggesting criteria to use for the purchase, (2) yielding brand names that might
meet the criteria, and (3) developing consumer value perceptions.
Question:
9. Evaluative Criteria
Answer:
both the objective attributes of a brand (Such as display) and the subjective ones
(such as prestige) you use to compare different products and brands
Question:
10. consideration set
Answer:
A group of brands that a consumer considers acceptable from among all the
brands in the product class of which he or she is aware.
Question:
11. cognitive dissonance
Answer:
feeling of post-purchase psychological tension or anxiety. To alleviate it,
consumers often try to applaud themselves for making the right choice.
