BUSML 3150 EXAM 2 UPDATED ACTUAL QUESTIONS
AND CORRECT ANSWERS
Question:
1. Market Segmentation
Answer:
Dividing a market into distinct groups of buyers with different needs,
characteristics, or behaviors who might require separate marketing strategies.
Question:
2. Market Targeting (Targeting)
Answer:
Evaluating each segment's attractiveness and selecting one or more to enter.
Question:
3. Differentiation
Answer:
Designing a product to stand out from competitors in meaningful ways.
Question:
4. Positioning
Answer:
Arranging a product to occupy a distinct and desirable place in consumers' minds
relative to competing products.
Question:
5. Geographic Segmentation
Answer:
Dividing the market based on location (nation, region, city, neighborhood).
Question:
6. Hyperlocal Social Marketing
Answer:
Targeting consumers in a very small, specific area using digital tools.
Question:
7. Demographic Segmentation
Answer:
Dividing based on variables such as age, gender, income, education, or family
size.
, Question:
8. Age and Life-Cycle Segmentation
Answer:
Dividing by age groups or life stages (e.g., teens vs. retirees).
Question:
9. Gender Segmentation
Answer:
Dividing based on gender-related preferences or needs.
Question:
10. Income Segmentation
Answer:
Dividing based on income level (e.g., luxury vs. budget shoppers).
Question:
11. Psychographic Segmentation
Answer:
Dividing by lifestyle, social class, or personality characteristics.
Question:
12. Behavioral Segmentation
Answer:
Dividing based on knowledge of, attitude toward, or response to a product.
Question:
13. Occasion Segmentation
Answer:
Grouping buyers according to when they buy or use a product.
Question:
14. Benefit Segmentation
Answer:
Dividing based on the benefits consumers seek (e.g., whitening toothpaste vs.
sensitive).
Question:
15. Intermarket (Cross-Market) Segmentation
Answer:
Grouping consumers across countries who have similar needs.
AND CORRECT ANSWERS
Question:
1. Market Segmentation
Answer:
Dividing a market into distinct groups of buyers with different needs,
characteristics, or behaviors who might require separate marketing strategies.
Question:
2. Market Targeting (Targeting)
Answer:
Evaluating each segment's attractiveness and selecting one or more to enter.
Question:
3. Differentiation
Answer:
Designing a product to stand out from competitors in meaningful ways.
Question:
4. Positioning
Answer:
Arranging a product to occupy a distinct and desirable place in consumers' minds
relative to competing products.
Question:
5. Geographic Segmentation
Answer:
Dividing the market based on location (nation, region, city, neighborhood).
Question:
6. Hyperlocal Social Marketing
Answer:
Targeting consumers in a very small, specific area using digital tools.
Question:
7. Demographic Segmentation
Answer:
Dividing based on variables such as age, gender, income, education, or family
size.
, Question:
8. Age and Life-Cycle Segmentation
Answer:
Dividing by age groups or life stages (e.g., teens vs. retirees).
Question:
9. Gender Segmentation
Answer:
Dividing based on gender-related preferences or needs.
Question:
10. Income Segmentation
Answer:
Dividing based on income level (e.g., luxury vs. budget shoppers).
Question:
11. Psychographic Segmentation
Answer:
Dividing by lifestyle, social class, or personality characteristics.
Question:
12. Behavioral Segmentation
Answer:
Dividing based on knowledge of, attitude toward, or response to a product.
Question:
13. Occasion Segmentation
Answer:
Grouping buyers according to when they buy or use a product.
Question:
14. Benefit Segmentation
Answer:
Dividing based on the benefits consumers seek (e.g., whitening toothpaste vs.
sensitive).
Question:
15. Intermarket (Cross-Market) Segmentation
Answer:
Grouping consumers across countries who have similar needs.
