BUSML 3150 CHAPTER 12 QUIZ UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Question:
1. Early personal computer users remember the
cumbersome, user-unfriendly "DOS" system. When Apple
introduced System 1 and Microsoft introduced Windows,
both of which were much easier to use, these new
products diffused rapidly because of their
A. relative advantage.
B. compatibility.
C. observability.
D. complexity.
E. trialability.
Answer:
A. relative advantage.
Question:
2. One of the potential benefits to a firm of introducing
new-to-the-world products or services is:
A. cost savings.
B. late majority marketing.
C. establishing a completely new market.
D. the ability to avoid paying pioneers for new product
development.
E. capitalizing on existing consumer preferences.
Answer:
C. establishing a completely new market.
Question:
3. Bob and George live in the United States. Bob recently
asked for George's cell phone number, but George said
he didn't have one. George would probably be
considered a(n) _________________ in the diffusion of innovation
process.
A. innovator
B. laggard
C. late majority
D. early majority
E. early adopter
Answer:
B. laggard
, Question:
4. Many home design businesses volunteer to provide their
latest products for tours-of-homes fundraisers because
they know their new products will benefit from
A. relative advantage.
B. compatibility.
C. observability.
D. complexity.
E. trialability.
Answer:
C. observability.
Question:
5. When John began helping his favorite uncle Burton with
his finances, he discovered his uncle was still renting a
rotary-dial telephone from the phone company. Uncle
Burton had paid thousands of dollars in rental fees over
the previous forty years. Uncle Burton is a(n) ______________ in
the diffusion of innovation process for telephones.
A. innovator
B. laggard
C. late majority
D. early majority
E. early adopter
Answer:
B. laggard
Question:
6. During the _____________ stage of the product life cycle, sales
peak and profits begin to decline as competition
becomes intense.
A. introduction
B. leveling
C. maturity
D. growth
E. decline
Answer:
C. maturity
QUESTIONS AND CORRECT ANSWERS
Question:
1. Early personal computer users remember the
cumbersome, user-unfriendly "DOS" system. When Apple
introduced System 1 and Microsoft introduced Windows,
both of which were much easier to use, these new
products diffused rapidly because of their
A. relative advantage.
B. compatibility.
C. observability.
D. complexity.
E. trialability.
Answer:
A. relative advantage.
Question:
2. One of the potential benefits to a firm of introducing
new-to-the-world products or services is:
A. cost savings.
B. late majority marketing.
C. establishing a completely new market.
D. the ability to avoid paying pioneers for new product
development.
E. capitalizing on existing consumer preferences.
Answer:
C. establishing a completely new market.
Question:
3. Bob and George live in the United States. Bob recently
asked for George's cell phone number, but George said
he didn't have one. George would probably be
considered a(n) _________________ in the diffusion of innovation
process.
A. innovator
B. laggard
C. late majority
D. early majority
E. early adopter
Answer:
B. laggard
, Question:
4. Many home design businesses volunteer to provide their
latest products for tours-of-homes fundraisers because
they know their new products will benefit from
A. relative advantage.
B. compatibility.
C. observability.
D. complexity.
E. trialability.
Answer:
C. observability.
Question:
5. When John began helping his favorite uncle Burton with
his finances, he discovered his uncle was still renting a
rotary-dial telephone from the phone company. Uncle
Burton had paid thousands of dollars in rental fees over
the previous forty years. Uncle Burton is a(n) ______________ in
the diffusion of innovation process for telephones.
A. innovator
B. laggard
C. late majority
D. early majority
E. early adopter
Answer:
B. laggard
Question:
6. During the _____________ stage of the product life cycle, sales
peak and profits begin to decline as competition
becomes intense.
A. introduction
B. leveling
C. maturity
D. growth
E. decline
Answer:
C. maturity
