BUSINESS ENTERPRISE FINAL
EXAM WITH CORRECT SOLUTIONS
2026
1. word-of-mouth promotion - ANSWER-Today, there are many
websites dedicated to consumers who post reviews of
products and services, as well as comments about firms. This
is an example of
2. viral - ANSWER-The goal of ______ marketing is to create
conversation and compel the user to spread awareness of the
product with friends and family.
3. blog - ANSWER-An online diary that looks like a webpage but
is easier to create and update by posting text, photos, or links
to other sites is called a
4. Push strategy - ANSWER-is directed at wholesalers and
retailers, who then promote the good or service to the
consumer.
5. pull strategy - ANSWER-This promotional technique is aimed
directly at the customer through heavy advertising and sales
promotion efforts with the objective of getting consumers to
demand a particular product at their local retailer or seek it
out online.
6. pull - ANSWER-One of the most successful promotional
campaigns implemented by pharmaceutical companies began
in 1996 and involved switching the focus of promotion from
doctors and pharmacists to consumers. In this instance, the
, pharmaceutical industry used a ______ strategy to increase
profits.
7. push the products down the distribution channel toward the
final consumer. - ANSWER-The main objective of push
strategies directed at wholesalers and retailers is to
8. promotion, product, place, and price. - ANSWER-The four
factors of the marketing mix are
9. test marketing - ANSWER-The process used to analyze
customers' reactions to a new product is called
10. promotion - ANSWER-The portion of the marketing mix
that consists of methods such as advertising, public relations,
and personal selling in order to inform and persuade
customers to buy a product is
11. place - ANSWER-Before John can begin selling his new
line of book bags, he must determine whether to offer the
book bags in the school bookstore, online, in department
stores, or in office supply stores. This element of the
marketing mix is
12. Finding Opportunities - ANSWER-The first step in the
marketing process is
13. Divide consumers into groups with common
characteristics - ANSWER-Marketers use a process called
market segmentation to
EXAM WITH CORRECT SOLUTIONS
2026
1. word-of-mouth promotion - ANSWER-Today, there are many
websites dedicated to consumers who post reviews of
products and services, as well as comments about firms. This
is an example of
2. viral - ANSWER-The goal of ______ marketing is to create
conversation and compel the user to spread awareness of the
product with friends and family.
3. blog - ANSWER-An online diary that looks like a webpage but
is easier to create and update by posting text, photos, or links
to other sites is called a
4. Push strategy - ANSWER-is directed at wholesalers and
retailers, who then promote the good or service to the
consumer.
5. pull strategy - ANSWER-This promotional technique is aimed
directly at the customer through heavy advertising and sales
promotion efforts with the objective of getting consumers to
demand a particular product at their local retailer or seek it
out online.
6. pull - ANSWER-One of the most successful promotional
campaigns implemented by pharmaceutical companies began
in 1996 and involved switching the focus of promotion from
doctors and pharmacists to consumers. In this instance, the
, pharmaceutical industry used a ______ strategy to increase
profits.
7. push the products down the distribution channel toward the
final consumer. - ANSWER-The main objective of push
strategies directed at wholesalers and retailers is to
8. promotion, product, place, and price. - ANSWER-The four
factors of the marketing mix are
9. test marketing - ANSWER-The process used to analyze
customers' reactions to a new product is called
10. promotion - ANSWER-The portion of the marketing mix
that consists of methods such as advertising, public relations,
and personal selling in order to inform and persuade
customers to buy a product is
11. place - ANSWER-Before John can begin selling his new
line of book bags, he must determine whether to offer the
book bags in the school bookstore, online, in department
stores, or in office supply stores. This element of the
marketing mix is
12. Finding Opportunities - ANSWER-The first step in the
marketing process is
13. Divide consumers into groups with common
characteristics - ANSWER-Marketers use a process called
market segmentation to
