NAPRX CNPR EXAM REVIEW SHEET
VERIFIED QUESTIONS AND ACCURATE
ANSWERS GRADED A+
⩥ Stem Cells
Answer: Pg 114
⩥ Managed Care
Answer: Pg 117
⩥ Formulary
Answer: List of prescription drugs approved by insurance coverage pg
118
⩥ Opportunity cost
Answer: pg 124
⩥ Branding
Answer: pg 113
⩥ Values
Answer: Function, Expressive, Central
,⩥ Functional Values
Answer: Efficacy, safety, convenience, cost-effectiveness
⩥ 6 stages of brand strategy
Answer: Brand positioning, brand personality, brand values, unique
values of the brand that support the values, how the brand appears to its
audience, internal commitment
⩥ Pharmetrics
Answer: impact, pronunciation, scriptability, confusion, symbolism and
communication, fit, appeal pg 144
⩥ Brands should be:
Answer: Easy to pronounce, easy to write and read, memorable,
distinctive and different from competition
⩥ Direct-to-consumer (DTC)
Answer: pg 152
⩥ Factors that influence DTC
Answer: pg 153
, ⩥ Gifts
Answer: Pg 162
⩥ PhRMA Code
Answer: Now prohibits pens, mugs, objects with company logo
⩥ AMA Gift guidelines
Answer: Pg 165
⩥ Any gifts accepted by physicians individually should entail a benefit
to the patient and not be of substantial value
Answer: True
⩥ Individual gifts of minimal value (Under $100) are permissible as
long as the gifts are related to the work
Answer: True
⩥ Subsidies should not be accepted to pay for the costs of travel,
lodging, or other personal expenses. Paying for a modest meal is OK
Answer: True
⩥ PhRMA Code on relationships
Answer: Pg 167
VERIFIED QUESTIONS AND ACCURATE
ANSWERS GRADED A+
⩥ Stem Cells
Answer: Pg 114
⩥ Managed Care
Answer: Pg 117
⩥ Formulary
Answer: List of prescription drugs approved by insurance coverage pg
118
⩥ Opportunity cost
Answer: pg 124
⩥ Branding
Answer: pg 113
⩥ Values
Answer: Function, Expressive, Central
,⩥ Functional Values
Answer: Efficacy, safety, convenience, cost-effectiveness
⩥ 6 stages of brand strategy
Answer: Brand positioning, brand personality, brand values, unique
values of the brand that support the values, how the brand appears to its
audience, internal commitment
⩥ Pharmetrics
Answer: impact, pronunciation, scriptability, confusion, symbolism and
communication, fit, appeal pg 144
⩥ Brands should be:
Answer: Easy to pronounce, easy to write and read, memorable,
distinctive and different from competition
⩥ Direct-to-consumer (DTC)
Answer: pg 152
⩥ Factors that influence DTC
Answer: pg 153
, ⩥ Gifts
Answer: Pg 162
⩥ PhRMA Code
Answer: Now prohibits pens, mugs, objects with company logo
⩥ AMA Gift guidelines
Answer: Pg 165
⩥ Any gifts accepted by physicians individually should entail a benefit
to the patient and not be of substantial value
Answer: True
⩥ Individual gifts of minimal value (Under $100) are permissible as
long as the gifts are related to the work
Answer: True
⩥ Subsidies should not be accepted to pay for the costs of travel,
lodging, or other personal expenses. Paying for a modest meal is OK
Answer: True
⩥ PhRMA Code on relationships
Answer: Pg 167
