New Venture Marketing Strategies 1
BMGT 330 |NEW VENTURE MARKETING STRATEGIES|
LATEST UPDATE WITH COMPLETE SOLUTIONS
New Venture Marketing Strategies
Jasmine Dismuke
University of Maryland Global Campus
BMGT 330
Professor Smerin
1 September 2026
, New Venture Marketing Strategies 2
New Venture Marketing Strategies
Busy parents often travel to several locations for beauty, fitness, wellness, food, and
childcare services. This can make self-care time-consuming and difficult to schedule. The Well
House would bring independent beauty and wellness suites, fitness, food, and secure childcare
together in one location. Licensed professionals would rent suites and manage their own
businesses, while The Well House would oversee the facility, shared brand, security, childcare,
and scheduling standards. This model could control payroll costs, help small businesses grow,
and compete through convenience instead of price alone (Laverty & Littel, 2024; McKinsey &
Company, 2025).
Traditional/Common Marketing Strategies for New Business Ventures.
I would use digital and relationship marketing because customers will probably research
the business before visiting. A website, social media, email, search advertising, reviews, and
referral rewards could show how several services can be completed in one location. These
platforms could also recruit independent professionals by emphasizing shared customer traffic
and opportunities for growth. Digital promotion and positive customer relationships can help
entrepreneurs reach customers and encourage repeat business (University of Maryland Global
Campus [UMGC], 2026a).
I would also use partnerships and local events to build trust. Employers, schools,
parenting groups, healthcare providers, and apartment communities could refer customers to The
Well House. Open houses would allow customers to view the childcare process, meet
professionals, and experience the facility before purchasing services. Together, these strategies
support the marketing mix of product, price, place, promotion, people, physical environment, and
process. (UMGC, 2026a).
BMGT 330 |NEW VENTURE MARKETING STRATEGIES|
LATEST UPDATE WITH COMPLETE SOLUTIONS
New Venture Marketing Strategies
Jasmine Dismuke
University of Maryland Global Campus
BMGT 330
Professor Smerin
1 September 2026
, New Venture Marketing Strategies 2
New Venture Marketing Strategies
Busy parents often travel to several locations for beauty, fitness, wellness, food, and
childcare services. This can make self-care time-consuming and difficult to schedule. The Well
House would bring independent beauty and wellness suites, fitness, food, and secure childcare
together in one location. Licensed professionals would rent suites and manage their own
businesses, while The Well House would oversee the facility, shared brand, security, childcare,
and scheduling standards. This model could control payroll costs, help small businesses grow,
and compete through convenience instead of price alone (Laverty & Littel, 2024; McKinsey &
Company, 2025).
Traditional/Common Marketing Strategies for New Business Ventures.
I would use digital and relationship marketing because customers will probably research
the business before visiting. A website, social media, email, search advertising, reviews, and
referral rewards could show how several services can be completed in one location. These
platforms could also recruit independent professionals by emphasizing shared customer traffic
and opportunities for growth. Digital promotion and positive customer relationships can help
entrepreneurs reach customers and encourage repeat business (University of Maryland Global
Campus [UMGC], 2026a).
I would also use partnerships and local events to build trust. Employers, schools,
parenting groups, healthcare providers, and apartment communities could refer customers to The
Well House. Open houses would allow customers to view the childcare process, meet
professionals, and experience the facility before purchasing services. Together, these strategies
support the marketing mix of product, price, place, promotion, people, physical environment, and
process. (UMGC, 2026a).
