When is Social Marketing appropriate and when is it inappropriate?
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appropriate when:
-whe primary goal is voluntary behaviour change
-when you want an audience-focused program
-when you want to make "upstream" changes, such as adopting
environmental or policy changes
-inappropriate if you just want to educate/raise awareness without
behavioural or systemic change or if cons > pros
What does Health Literacy enable individuals to do?
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, -NAVIGATE through the health care system
-PROBLEM-SOLVE based on contextual (situational) demands
-MAKE INFORMED DECISIONS about their own health practices & health
care
-UNDERSTAND HOW EXISTING POLICIES affect their living conditions and
their health
-ADVOCATE for equitable access to health resources for self and others
-WORK COLLECTIVELY to address the 'SDofH and health disparities'
Why is Health Literacy important?
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-Lower HL appears to be related to POORER health outcomes and higher
healthcare COSTS.
-Increasing complexity of the healthcare system and the flood of health
information now available put HIGH DEMANDS on people for health
literacy skills.
-Increasing rates of chronic disease will increase NEED for health literacy
skills.
What is SPHERE (social media and public health epidemic and response)?
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a framework to guide investigation and assessment of social media PH.
-illustrates potential and conflicting functions of social media across
epidemic
-recognizes communication itself can contribute to health/disease
-describes factors that influence roles social media play
, *Where do Canadians aged 16 to 65 stand with HL?
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It is estimated that among Canadians aged 16 to 65:
-42% (about 9 million) score below Level 3 on the PROSE scale [the
knowledge and skills needed to understand and use information from
texts]
-43% score below Level 3 on the DOCUMENT scale [the ability to locate
and use information contained in materials]
-50% score below Level 3 on the NUMERACY scale [the knowledge and
skills required to apply arithmetic operations embedded in printed
materials.]
**Level 3 means ability to complete high school requirements**
What are the attributes of host of social media?
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Social media as:
-surveillance (intermediate and distal outcome)
-inoculant (distal outcome)
*What is used to make a social marketing decision?
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-Goal of campaign: Desired knowledge/behaviour change and Target
-Medium: When & where
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appropriate when:
-whe primary goal is voluntary behaviour change
-when you want an audience-focused program
-when you want to make "upstream" changes, such as adopting
environmental or policy changes
-inappropriate if you just want to educate/raise awareness without
behavioural or systemic change or if cons > pros
What does Health Literacy enable individuals to do?
Give this one a try later!
, -NAVIGATE through the health care system
-PROBLEM-SOLVE based on contextual (situational) demands
-MAKE INFORMED DECISIONS about their own health practices & health
care
-UNDERSTAND HOW EXISTING POLICIES affect their living conditions and
their health
-ADVOCATE for equitable access to health resources for self and others
-WORK COLLECTIVELY to address the 'SDofH and health disparities'
Why is Health Literacy important?
Give this one a try later!
-Lower HL appears to be related to POORER health outcomes and higher
healthcare COSTS.
-Increasing complexity of the healthcare system and the flood of health
information now available put HIGH DEMANDS on people for health
literacy skills.
-Increasing rates of chronic disease will increase NEED for health literacy
skills.
What is SPHERE (social media and public health epidemic and response)?
Give this one a try later!
a framework to guide investigation and assessment of social media PH.
-illustrates potential and conflicting functions of social media across
epidemic
-recognizes communication itself can contribute to health/disease
-describes factors that influence roles social media play
, *Where do Canadians aged 16 to 65 stand with HL?
Give this one a try later!
It is estimated that among Canadians aged 16 to 65:
-42% (about 9 million) score below Level 3 on the PROSE scale [the
knowledge and skills needed to understand and use information from
texts]
-43% score below Level 3 on the DOCUMENT scale [the ability to locate
and use information contained in materials]
-50% score below Level 3 on the NUMERACY scale [the knowledge and
skills required to apply arithmetic operations embedded in printed
materials.]
**Level 3 means ability to complete high school requirements**
What are the attributes of host of social media?
Give this one a try later!
Social media as:
-surveillance (intermediate and distal outcome)
-inoculant (distal outcome)
*What is used to make a social marketing decision?
Give this one a try later!
-Goal of campaign: Desired knowledge/behaviour change and Target
-Medium: When & where
