MARKETING 201 BYU EXAM 2 UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

MARKETING 201 BYU EXAM 2 UPDATED ACTUAL
QUESTIONS AND CORRECT ANSWERS
Question:
Spalding, an American sporting goods store,
manufactures sports equipment and balls for a variety of
sports such as baseball, football, basketball, golf, and so
forth. All of the products of Spalding can be referred to
as the
Answer:
Product Mix

Question:
A competitive angle does which of the following?
It sparks a personal connection with the consumer.
It solves a problem for the consumer.
It satisfies a consumer's want or need with the consumer.
It is unique. It has an element of differentness with the
consumer.
a, b, and c
a, b, and d
a, b, c, and d
Answer:
a, b, and d

Question:
When sharpening the angle, which dimension is
particularly important for B2B sales?
Answer:
quantifiable support

Question:
Which is the correct path that leads to brand equity?
brand image, brand loyalty, brand awareness, brand
equity
brand awareness, brand loyalty, brand image, brand
equity
brand image, brand awareness, brand loyalty, brand
equity
brand awareness, brand image, brand loyalty, brand
equity
Answer:
brand awareness, brand image, brand loyalty, brand equity

Question:

,You realize you are out of milk after you pour your cereal.
You run to the store to get a couple of gallons. Milk is an
example of
a shopping product.
a convenience product.
a specialty product.
an unsought product.
a business/Industrial product.
Answer:
a convenience product

Question:
Rob has been a fan of Apple products since he
purchased a MacBook and an iPod. When Apple came
out with the iPad, he felt better about purchasing an
Apple brand tablet versus an Amazon brand Kindle Fire.
In essence, Rob's loyalty to the brand was transferred to
new products because of which of the following?
brand loyalty
brand awareness
brand equity
brand consistency
brand image
Answer:
brand equity

Question:
McDonald's Arch Deluxe was a burger with peppercorn
bacon on a potato flour sesame seed bun that was
supposed to appeal to people who wanted a more
"grown-up" meal. However, it soon failed and was quickly
pulled off the market. Which of these is not important
when it comes to sharpening the competitive angle?
an element of differentness
a personal connection
a widespread advertising campaign
a solution to a problem
Answer:
a widespread advertising campaign

Question:
Blue Bunny's production of Pistachio Almond ice cream is
very dependent on Blue Bunny's industrial ice cream
machinery in its plant. The machinery would be
considered
product lines.
materials and parts.
product mixes.

, supplies and services.
capital items.
Answer:
capital items

Question:
Big problems, big solutions, lead to big
distribution.
companies.
segments.
headaches to marketers.
Answer:
companies

Question:
A goal of every brand is to ________ competition, ________
customers, and ________ employees.
differentiate itself from, resonate with, motivate
separate itself from, disconnect from, stimulate
characterize, resonate with, discourage
characterize, disconnect from, stimulate
separate itself from, resonate with, discourage
Answer:
differentiate itself from, resonate with, motivate

Question:
Which step on the new-product development process
represents the first test with consumers?
idea generation
idea screening
test marketing
marketing strategy
concept testing
commercialization
business analysis
product development
Answer:
concept testing

Question:
Del Sol souvenir shops demonstrate and sell products
that have printed images which change color when
exposed to the UV rays of the sun. These products are
different from other souvenirs and gifts because they are
distinctive, memorable, and fun. Which of the five
questions should be addressed in order to sharpen the
competitive angle of Del Sol?