MARK 3336 INTRO TO MARKETING EXAM 3 UPDATED
ACTUAL QUESTIONS AND CORRECT ANSWERS
Question:
Kroger supermarkets operate manufacturing facilities that
produce everything from aspirin to cottage cheese for
sale under the Kroger label. This example shows that
Kroger uses...
Answer:
Backward Integration
Question:
Most of Lands' End's revenues come through catalog and
Internet sales, but it also operates several retail stores
and factory outlets. This makes Lands' End an example of
a(n) __________ marketer.
Answer:
Multichannel
Question:
A marketing channel refers to...
Answer:
Individuals and firms involved in the process of making a product or service
available to use or consumption by consumers or industrial users.
Question:
The ability of a logistics system to satisfy users in terms of
time, dependability, communications, and convenience is
referred to as...
Answer:
Customer Service
Question:
How is customer service related to logistics
management?
Answer:
A firm must drive down logistics costs as long as it can still satisfy customer
requirements.
Question:
University dormitories, whose cafeterias aren't open
during evenings and weekends, are good locations for...
Answer:
Retail kiosks
Computer terminals for online reading.
Home shopping studios.
, => Automatic vending machines
Direct selling booths
Question:
Discount Fishing Tackle is a shop that carries a large
selection of fishing rods and reels, bait, tackle boxes,
waders, nets, and a few other fishing implements.
Discount Fishing Tackle's breadth of product line would
be described as __________ and its depth of product line
would be described as __________.
Answer:
Narrow; Deep
Question:
__________ can happen anywhere the customer meets the
product and it is the means by which exchange occurs.
Answer:
Retailing
Question:
Kelly is responsible for the paper products in the grocery
store where she works. She considers herself an expert;
she knows all about the various manufacturers, the types
of products they sell, and even how consumers use these
items. She is responsible for what to order, how much to
order, and how to price these products in the store. Kelly
is engaged in __________ for the store.
Answer:
Category Management
Question:
One of the biggest problems an online retailer faces is...
Answer:
Customers' tendencies to get to the checkout and leave the website without
concluding the purchase.
Question:
Factors such as the need for improved reliability and
security in postal systems and new government
regulations represent important challenges for __________ in
the global market.
Answer:
Direct Marketing
Question:
ACTUAL QUESTIONS AND CORRECT ANSWERS
Question:
Kroger supermarkets operate manufacturing facilities that
produce everything from aspirin to cottage cheese for
sale under the Kroger label. This example shows that
Kroger uses...
Answer:
Backward Integration
Question:
Most of Lands' End's revenues come through catalog and
Internet sales, but it also operates several retail stores
and factory outlets. This makes Lands' End an example of
a(n) __________ marketer.
Answer:
Multichannel
Question:
A marketing channel refers to...
Answer:
Individuals and firms involved in the process of making a product or service
available to use or consumption by consumers or industrial users.
Question:
The ability of a logistics system to satisfy users in terms of
time, dependability, communications, and convenience is
referred to as...
Answer:
Customer Service
Question:
How is customer service related to logistics
management?
Answer:
A firm must drive down logistics costs as long as it can still satisfy customer
requirements.
Question:
University dormitories, whose cafeterias aren't open
during evenings and weekends, are good locations for...
Answer:
Retail kiosks
Computer terminals for online reading.
Home shopping studios.
, => Automatic vending machines
Direct selling booths
Question:
Discount Fishing Tackle is a shop that carries a large
selection of fishing rods and reels, bait, tackle boxes,
waders, nets, and a few other fishing implements.
Discount Fishing Tackle's breadth of product line would
be described as __________ and its depth of product line
would be described as __________.
Answer:
Narrow; Deep
Question:
__________ can happen anywhere the customer meets the
product and it is the means by which exchange occurs.
Answer:
Retailing
Question:
Kelly is responsible for the paper products in the grocery
store where she works. She considers herself an expert;
she knows all about the various manufacturers, the types
of products they sell, and even how consumers use these
items. She is responsible for what to order, how much to
order, and how to price these products in the store. Kelly
is engaged in __________ for the store.
Answer:
Category Management
Question:
One of the biggest problems an online retailer faces is...
Answer:
Customers' tendencies to get to the checkout and leave the website without
concluding the purchase.
Question:
Factors such as the need for improved reliability and
security in postal systems and new government
regulations represent important challenges for __________ in
the global market.
Answer:
Direct Marketing
Question:
