MARK 3336 FINAL EXAM KOTCH UOFH UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS

MARK 3336 FINAL EXAM KOTCH UOFH UPDATED
ACTUAL QUESTIONS AND CORRECT ANSWERS
Question:
MARK 3336 FINAL EXAM KOTCH
QUESTIONS AND CORRECT
Firms that help the company to promote, sell
Intermediaries
1
Warehouses
3




Answer:
UOFH UPDATED ACTUAL
ANSWERS

, and distribute its goods to final buyers.
Resellers
2
Art Directors
4

Question:
Strategic Planning
Answer:
the process of developing and maintaining a strategic fit between the
organization's goals and capabilities and its changing marketing opportunities

Question:
1. Define company mission.
2. Set company objectives and goals
3. design a business portfolio
4. plan marketing and other functional strategies
Answer:
4 Steps to Strategic Planning

Question:
A business or marketing statement that summarizes why a consumer should buy a
product or use a service. This statement should convince a potential consumer
that one particular product or service will add more value or better solve a
problem than other similar offerings.
Answer:
Value Proposition

Question:
takes into account the current status of the organization, and serves to point the
direction of where the organization wishes to go.
Answer:
Vision Statement

Question:
Market Development Grid (when to expand your business)
products/market -> present products, new products
present customers, new customers
Answer:
Ansoff Grid

Question:
Customer Insights
Answer:
a deep truth about the customer, based on their behaviour, experiences, beliefs,
needs or desires that is relevant to the tasks or issue and rings bells with target
people