MGT 6311 FINAL EXAM | QUESTIONS AND ANSWERS | 2026
UPDATE | WITH COMPLETE SOLUTIONS
• Youtube Stats . CORRECT ANSWER: - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
• Most common videos . CORRECT ANSWER: - Explainers
- Product Demos
- How-Tos
- Testimonials
• Video Stats . CORRECT ANSWER: >4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
• Video Views . CORRECT ANSWER: A video is considered a view on Facebook if it
runs for at least 3 seconds
• Impact on Video on email . CORRECT ANSWER: Including video in email increase
consumer engagement and has an overall positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
• Impact of Video on Websites . CORRECT ANSWER: Video has a roughly 100%
increase in conversion rates
• Online Video Stats . CORRECT ANSWER: - online videos will account for 80% of all
consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos they like with their friends
and peers
- 85% of the US internet audience watches videos online.
,• Business goals for using online video . CORRECT ANSWER: - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
• Customer preference/behaviors . CORRECT ANSWER: - 2/3 consumers prefer
watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through
their mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
• Video Content Tips . CORRECT ANSWER: - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
• Onsite Video . CORRECT ANSWER: Onsite videos are a use of videos on an
organizations website
• Online Video . CORRECT ANSWER: Online videos are videos residing on a third-
party site such as YouTube
• Benefits of Onsite Video . CORRECT ANSWER: - Make Website Stickier: makes
customers spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer
journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a product in action
- Build product/service interest: Seeing and hearing a person talk can be a more
engaging process
- Entice Conversion/Purchase: help the influence of conversion or purchase
, • Onsite Video Best Practices . CORRECT ANSWER: - Providing Control: make it easy
for users to control the video
- Context: think about the overall context to the video and potentially use text, music,
imagery and so forth to further enhance the video
- Highlights: make it very easy for users to understand the topic or topics and the length
of the video
- Ease of Dissemination: make it super easy for viewers to share our videos
• VSEO (Video Search Engine Optimization) Components . CORRECT ANSWER: -
Keyword Relevance: we want to consider the best keywords to use that correlate with
our videos
- Title: specify a title for the video
- Description: Users will see this when video results are returned, and they may show in
search engine results as well
- Meta Tags: metadata associated with the video to help the platform better understand
what the video is about
- Keep Channel Content Fresh: set up a brand account - Within this account, we can
create a channel that's specific to our business or organizationThis is where we want to
house our videos
- Encourage Likes and Sharing: This might be done within the video itself, and we can
also encourage this behavior in the video description
- HD: Upload videos using a high-definition format
• VSEO - Consumer Driven Components . CORRECT ANSWER: - Rating: Viewers of
videos can rate a video by giving it a thumbs-up or thumbs-down
- Comments: Consumers can also provide comments for the video. Comment count has
been shown to strongly correlate with higher rankings
- Views: The total number of video views is also a ranking factor
- Shares: By encouraging users to share the video, we entice advocacy and drive more
views. Shares have also been shown to have a strong tie to first page rankings
- Playlist Additions:
UPDATE | WITH COMPLETE SOLUTIONS
• Youtube Stats . CORRECT ANSWER: - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
• Most common videos . CORRECT ANSWER: - Explainers
- Product Demos
- How-Tos
- Testimonials
• Video Stats . CORRECT ANSWER: >4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
• Video Views . CORRECT ANSWER: A video is considered a view on Facebook if it
runs for at least 3 seconds
• Impact on Video on email . CORRECT ANSWER: Including video in email increase
consumer engagement and has an overall positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
• Impact of Video on Websites . CORRECT ANSWER: Video has a roughly 100%
increase in conversion rates
• Online Video Stats . CORRECT ANSWER: - online videos will account for 80% of all
consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos they like with their friends
and peers
- 85% of the US internet audience watches videos online.
,• Business goals for using online video . CORRECT ANSWER: - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
• Customer preference/behaviors . CORRECT ANSWER: - 2/3 consumers prefer
watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a product through
their mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
• Video Content Tips . CORRECT ANSWER: - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
• Onsite Video . CORRECT ANSWER: Onsite videos are a use of videos on an
organizations website
• Online Video . CORRECT ANSWER: Online videos are videos residing on a third-
party site such as YouTube
• Benefits of Onsite Video . CORRECT ANSWER: - Make Website Stickier: makes
customers spend more time on our site
- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer
journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a product in action
- Build product/service interest: Seeing and hearing a person talk can be a more
engaging process
- Entice Conversion/Purchase: help the influence of conversion or purchase
, • Onsite Video Best Practices . CORRECT ANSWER: - Providing Control: make it easy
for users to control the video
- Context: think about the overall context to the video and potentially use text, music,
imagery and so forth to further enhance the video
- Highlights: make it very easy for users to understand the topic or topics and the length
of the video
- Ease of Dissemination: make it super easy for viewers to share our videos
• VSEO (Video Search Engine Optimization) Components . CORRECT ANSWER: -
Keyword Relevance: we want to consider the best keywords to use that correlate with
our videos
- Title: specify a title for the video
- Description: Users will see this when video results are returned, and they may show in
search engine results as well
- Meta Tags: metadata associated with the video to help the platform better understand
what the video is about
- Keep Channel Content Fresh: set up a brand account - Within this account, we can
create a channel that's specific to our business or organizationThis is where we want to
house our videos
- Encourage Likes and Sharing: This might be done within the video itself, and we can
also encourage this behavior in the video description
- HD: Upload videos using a high-definition format
• VSEO - Consumer Driven Components . CORRECT ANSWER: - Rating: Viewers of
videos can rate a video by giving it a thumbs-up or thumbs-down
- Comments: Consumers can also provide comments for the video. Comment count has
been shown to strongly correlate with higher rankings
- Views: The total number of video views is also a ranking factor
- Shares: By encouraging users to share the video, we entice advocacy and drive more
views. Shares have also been shown to have a strong tie to first page rankings
- Playlist Additions:
