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MGT 6311 FINAL EXAM | ACTUAL EXAM QUESTIONS AND CORRECT DETAILED ANSWERS | 2026 UPDATE

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MGT 6311 FINAL EXAM | ACTUAL EXAM QUESTIONS AND CORRECT DETAILED ANSWERS | 2026 UPDATE

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MGT 6311 FINAL EXAM | ACTUAL EXAM QUESTIONS AND
CORRECT DETAILED ANSWERS | 2026 UPDATE
• Business Goals for Using Online Video -✓✓ - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion


• Video Content Tips -✓✓ - Capture attention early
- Shorter is typically better
- Keep it casual
- Maintain relevance


• Why use onsite video? -✓✓ - Makes website stickier
- Captures customer attention
- Creates buzz
- Disseminates information more clearly
- Builds product interest
- Entices conversion


• Onsite Video Best Practices -✓✓ - providing control
- context
- highlights
- ease of dissemination

, • VSEO - Marketer Driven Components -✓✓ - keywords relevance
- title
- description
- meta tags
- keep channel content fresh
- encourage likes and sharing
- HD


• VSEO - Consumer Driven Components -✓✓ - ratings
- comments
- views
- shares
- playlist additions
- subscribes
- flags


• Video on Facebook -✓✓ - set expectations
- keep it short
- hyper optimize the first 4-5 seconds
- select thumbnail wisely
- include CTAs


• Media Types -✓✓ - paid media: media you pay for; traditional advertising
- owned media: media channels we own such as website and social media
- earned media: publicity earned through promotional activities

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