MGT 6311 FINAL TEST BANK QUESTIONS
AND ACCURATE ANSWERS PRACTICE
STUDY MATERIAL
●● _____ of all adults use YouTube
Answer: 74% or roughly 3/4
●● ____% of B2B decision makers use YouTube to research purchase
Answer: 51%
●● ___% of all videos published are _______ long
Answer: 56%; less than 2 minutes
●● 4 most common video types
Answer: 1. Explainers
2. Product Demos
3. How-To
4. Testimonials
●● ___% of Facebook videos are watched without ___________
Answer: 85%; Sound
,●● ____ million users visit FB video platform every day
Answer: 75
●● ___% of IG users watch buy a product from a video ad
Answer: 72
●● ___% view rate from LinkedIn video campaigns
Answer: 82
●● A view is considered a view on FB when _____________________
Answer: it runs for at least 3 seconds
●● When marketers include the word video in email subject line
Answer: A. open rates increase by 19%
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
●● When a marketer includes a video in an email, CTR increases
_____%
Answer: 200-300
,●● Generally, including videos have a roughly ____% increase on CVR
Answer: 100
●● ___% of all consumer web traffic will be videos
Answer: 80
●● ___% of consumers indicate that they're willing to share videos with
their friends and peers
Answer: 83
●● ___% of the US internet audience watches online videos
Answer: 85
●● Business Goal for Using Online Video
Answer: Communication - powerful medium, building trust, establishing
credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
, ●● ___% of consumers would prefer watching a video to solve product
related problems as opposed to dealing with a person
Answer: 68
●● ___% of millennials find video helpful for comparison shopping
Answer: 74
●● ___% of consumers state that video increases the chance they'll
purchase a product via mobile
Answer: 40
●● Video Content Tips
Answer: 1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
●● Onsite Video
Answer: Use of video on company's website instead of YouTube, Social
Media
●● Why Onsite Video?
Answer: Make website stickier - stay longer
AND ACCURATE ANSWERS PRACTICE
STUDY MATERIAL
●● _____ of all adults use YouTube
Answer: 74% or roughly 3/4
●● ____% of B2B decision makers use YouTube to research purchase
Answer: 51%
●● ___% of all videos published are _______ long
Answer: 56%; less than 2 minutes
●● 4 most common video types
Answer: 1. Explainers
2. Product Demos
3. How-To
4. Testimonials
●● ___% of Facebook videos are watched without ___________
Answer: 85%; Sound
,●● ____ million users visit FB video platform every day
Answer: 75
●● ___% of IG users watch buy a product from a video ad
Answer: 72
●● ___% view rate from LinkedIn video campaigns
Answer: 82
●● A view is considered a view on FB when _____________________
Answer: it runs for at least 3 seconds
●● When marketers include the word video in email subject line
Answer: A. open rates increase by 19%
B. CTR increase by 65%
C. unsubscribes decrease by 26%
D. All of the Above
●● When a marketer includes a video in an email, CTR increases
_____%
Answer: 200-300
,●● Generally, including videos have a roughly ____% increase on CVR
Answer: 100
●● ___% of all consumer web traffic will be videos
Answer: 80
●● ___% of consumers indicate that they're willing to share videos with
their friends and peers
Answer: 83
●● ___% of the US internet audience watches online videos
Answer: 85
●● Business Goal for Using Online Video
Answer: Communication - powerful medium, building trust, establishing
credibility
Sales - lower barriers to purchasing online
Lead Generation - promote offline sales transactions
Customer Service - Customer education and self-service
Promotion - create interest/engagement for brand offerings
, ●● ___% of consumers would prefer watching a video to solve product
related problems as opposed to dealing with a person
Answer: 68
●● ___% of millennials find video helpful for comparison shopping
Answer: 74
●● ___% of consumers state that video increases the chance they'll
purchase a product via mobile
Answer: 40
●● Video Content Tips
Answer: 1. Capture attention early
2. Shorter is typically better, unless educational
3. Keep it casual
4. Maintain relevance
●● Onsite Video
Answer: Use of video on company's website instead of YouTube, Social
Media
●● Why Onsite Video?
Answer: Make website stickier - stay longer
