MGT 6311 FINAL PAPER SOLVED
QUESTIONS COMPLETE ANSWERS
BUNDLED RESOURCE
●● Most common videos
Answer: - Explainers
- Product Demos
- How-Tos
- Testimonials
●● Video Stats
Answer: >4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
●● Video Views
Answer: A video is considered a view on Facebook if it runs for at least
3 seconds
,●● Impact on Video on email
Answer: Including video in email increase consumer engagement and
has an overall positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
●● Impact of Video on Websites
Answer: Video has a roughly 100% increase in conversion rates
●● Online Video Stats
Answer: - online videos will account for 80% of all consumer web
traffic by 2020
- 83% of consumers indicate they're willing to share videos they like
with their friends and peers
- 85% of the US internet audience watches videos online.
,●● Business goals for using online video
Answer: - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
●● Customer preference/behaviors
Answer: - 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a
product through their mobile devices
- 69% of users prefer to watch a video to learn a product/service than
reading about it
●● Video Content Tips
Answer: - Capture attention early
- Shorter is typically better (30secs - 2mins)
, - Keep it casual
- Maintain relevance
●● Onsite Video
Answer: Onsite videos are a use of videos on an organizations website
●● Online Video
Answer: Online videos are videos residing on a third-party site such as
YouTube
●● Benefits of Onsite Video
Answer: - Make Website Stickier: makes customers spend more time on
our site
- Capture Customer/Prospect Attention: help pull the customer deeper
into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a
product in action
QUESTIONS COMPLETE ANSWERS
BUNDLED RESOURCE
●● Most common videos
Answer: - Explainers
- Product Demos
- How-Tos
- Testimonials
●● Video Stats
Answer: >4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
●● Video Views
Answer: A video is considered a view on Facebook if it runs for at least
3 seconds
,●● Impact on Video on email
Answer: Including video in email increase consumer engagement and
has an overall positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
●● Impact of Video on Websites
Answer: Video has a roughly 100% increase in conversion rates
●● Online Video Stats
Answer: - online videos will account for 80% of all consumer web
traffic by 2020
- 83% of consumers indicate they're willing to share videos they like
with their friends and peers
- 85% of the US internet audience watches videos online.
,●● Business goals for using online video
Answer: - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
●● Customer preference/behaviors
Answer: - 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in comparison shopping
- 40% of consumers say videos increases the chance of purchasing a
product through their mobile devices
- 69% of users prefer to watch a video to learn a product/service than
reading about it
●● Video Content Tips
Answer: - Capture attention early
- Shorter is typically better (30secs - 2mins)
, - Keep it casual
- Maintain relevance
●● Onsite Video
Answer: Onsite videos are a use of videos on an organizations website
●● Online Video
Answer: Online videos are videos residing on a third-party site such as
YouTube
●● Benefits of Onsite Video
Answer: - Make Website Stickier: makes customers spend more time on
our site
- Capture Customer/Prospect Attention: help pull the customer deeper
into the buyer journey
- Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a
product in action
