A research on the impact of facebook based advertising on consumers (ADVERTISING101)
Other
The impact of Facebook based advertising on consumers
0 view 0 purchase
Course
A research on the impact of facebook based advertising on consumers (ADVERTISING101)
Institution
English Schools Foundation
Book
Ultimate Guide to Facebook Advertising
This is my research of final studies to get a license degree in English studies, option linguistics; through it, I investigate to know the credibility and truthfulness of the advertising through Facebook.
A research on the impact of facebook based advertising on consumers (ADVERTISING101)
All documents for this subject (1)
Seller
Follow
amzaourouhamid
Content preview
Sultan Moulay Slimane University
Faculty of Letters and Humanities
Department of English
Beni Mellal
The Advertising through Facebook
The Impact of Facebook based Advertising on consumers
1
, Academic year: 2019-2020
CONTENTS
Chapter I
Abstract………………………………………………………………………..…4
1 Introduction…………………………………………………….………5
1.1 Research questions………………………………………………….……..6
2 Literature review…………………………………………………………….……6
2.1 Advertising and its definitions…………………………………………/…….8
2.2 Brief history of advertising …………………………………………..……...11
2.3 Techniques of advertising…………………………………………….....….11
2.3.1 Emotional appeals technique…………………………………:………..11
2.3.2 Bangwagon technique …………………………………………..….….12
2.3.3 Endorsement technique…………………………………………...……12
2.3.4 Ideal family technique …………………………………………………13
2.3.5 Patriotic ads technique …………………………………………...……13
2.3.6 Statistic ads technique ……………………………………………...…13
2.4 Social media……………………………………………………………….…14
2.5 Type of social media……………………………………………………..…..14
2.5.1 Facebook……………………………………………………….…….…15
2.5.2 Twitter……………………………………………………….……….…15
2.5.3 Youtube……………………………………………………….………...15
2.5.4 Instagram………………………………………………………………...…...16
2.5.5 LinkedIn………………………………………………………....….….16
2.5.6 Whatsapp………………………………………………………....….…16
2.6 Facebook Background………………………………………………..…..…...17
2.7 Facebook and advertising ………………………………………………….…18
2.8 Attitudes of consumers toward Facebook advertising …………….. ..…..….19
2
, Conclusion ……………………………………………………………….……20
Chapter II
1 Research methodology……………………………………………………..………20
1.2 Introduction……………………………………………………………..……20
1.3 Research dsign…………………………………………………………….…21
1.4 Data collection……………………………………………………….……..21
1.5 Target population and Sampling……………………………………..……..22
Conclusion………………………………………………………………...……22
Chapter III
1.Presentation,analysis and discuss data………………………………………………22
1.1 Presentation and analysis of data………………………………………………….22
As the social media are advanced the advertising becomes very important in consumers
daily life to achieve their needs whether to look for informations about products or services
they want to buy. The modern adverting is used through new tools of communication such as
social media and websites or through channel TV. To define features of products or services.
The traditional advertising was not interest more in attitudes of consumer and just deals with
the product or brand and the way the advertiser presents them to clients , but today the new
advertising interests more in attitudes and needs of people about goods or services .This
research discusses the impact of the advertising through Facebook on consumers .
4
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller amzaourouhamid. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.49. You're not tied to anything after your purchase.