RESEARCH METHODS FOR BUSINESS UPDATED ACTUAL QUESTIONS AND CORRECT ANSWERS COMPLETE STUDY GUIDE

RESEARCH METHODS FOR BUSINESS
UPDATED ACTUAL QUESTIONS AND
CORRECT ANSWERS COMPLETE STUDY
GUIDE

●● The primary task of marketing managers is to make effective
decisions
Answer: T


●● The term "research" means "to search again"
Answer: T


●● The most common forms of performance-monitoring research are an
analysis of sales performance and an analysis of market-share
performance
Answer: T


●● The value of marketing research efforts will depend on whether the
decision that needs to be made is tactical or strategic
Answer: T


●● Input data can come from internal sources of the organization, but
not from external sources

, Answer: F


●● An organization's salesforce frequently provides important marketing
intelligence information
Answer: T


●● Computer databases provide an efficient way to find published
information
Answer: T


●● Data obtained from bar-code readings by optical scanners in
supermarkets about product and price information is referred to as
scanner data
Answer: T


●● The purpose of exploratory research is to provide conclusive
evidence for a particular marketing action
Answer: F


●● Descriptive research can be a useful way to segment target markets
Answer: T


●● Descriptive studies provide causal evidence