MUI 221- Lecture 12 Exam With
Complete Solutions
Mass marketing is at the center of the recording industry - ANSWER mass
marketing is at the center of the recording industry
Major sources of Marketing Informantion - ANSWER -BDS
-Mediabase 24/7
-Nielsen Media Research
-RIAA
-Soundscan
-Arbitron
BDS - ANSWER broadcast data system; tracks monitored radio, tv, internet
airplay based on number of spins and detections; based on nielsen media
research
Mediabase 24/7 - ANSWER a music industry service that monitors radio
station airplay in 180 us and canadian markets; a division of clear channel
communications
Nielsen Media Research - ANSWER provide information about how many
and what type of viewers watch TV
RIAA - ANSWER recording industry association of america; the trade
organization that supports and promotes the creative and financial vitality of
the major music companies. its members are the music labels that
comprise the most vibrant record industry in the world; riaa members
create, manufacture and/or distribute approx. 85% of all legitimate recorded
music produced and sold in the us
, Soundscan - ANSWER tracks retail sales by store and genre; owned by
nielsen media research
Arbitron - ANSWER collects listen data on radio audiences; divides the
country into markets by population, provides market share information by
advertising rate justification
Record companies assess the strengths and weaknesses of their artists by
comparing them to the competition. Music genre is part of the puzzle. -
ANSWER -
Scheduling and allocating priorities for record label releases. - ANSWER
label has to figure out the window on when to release the album/track
Independent Promoters - ANSWER promotes for artists that aren't well
known; getting the name of the artist out
Marketing Materials - ANSWER visual materials to:
1. complement recordings
2. provide information
3. attract attention
4. make artists' names and images memorable
Press Kit - ANSWER bios, publicity photos, posters, brochures, reviews,
sales history, music videos, etc.
Press Kit 2 - ANSWER 1. radio stations
2. booking agents
3. magazine writers
4. magazine editors
5. concert promoters
Marketing Campaigns- exposure to widest audience possible (within
targeted sector..) elements - ANSWER 1. radio promotion and radio
appearances
2. television appearances
3. touring
4. convention appearances
5. release parties
6. pr efforts
Complete Solutions
Mass marketing is at the center of the recording industry - ANSWER mass
marketing is at the center of the recording industry
Major sources of Marketing Informantion - ANSWER -BDS
-Mediabase 24/7
-Nielsen Media Research
-RIAA
-Soundscan
-Arbitron
BDS - ANSWER broadcast data system; tracks monitored radio, tv, internet
airplay based on number of spins and detections; based on nielsen media
research
Mediabase 24/7 - ANSWER a music industry service that monitors radio
station airplay in 180 us and canadian markets; a division of clear channel
communications
Nielsen Media Research - ANSWER provide information about how many
and what type of viewers watch TV
RIAA - ANSWER recording industry association of america; the trade
organization that supports and promotes the creative and financial vitality of
the major music companies. its members are the music labels that
comprise the most vibrant record industry in the world; riaa members
create, manufacture and/or distribute approx. 85% of all legitimate recorded
music produced and sold in the us
, Soundscan - ANSWER tracks retail sales by store and genre; owned by
nielsen media research
Arbitron - ANSWER collects listen data on radio audiences; divides the
country into markets by population, provides market share information by
advertising rate justification
Record companies assess the strengths and weaknesses of their artists by
comparing them to the competition. Music genre is part of the puzzle. -
ANSWER -
Scheduling and allocating priorities for record label releases. - ANSWER
label has to figure out the window on when to release the album/track
Independent Promoters - ANSWER promotes for artists that aren't well
known; getting the name of the artist out
Marketing Materials - ANSWER visual materials to:
1. complement recordings
2. provide information
3. attract attention
4. make artists' names and images memorable
Press Kit - ANSWER bios, publicity photos, posters, brochures, reviews,
sales history, music videos, etc.
Press Kit 2 - ANSWER 1. radio stations
2. booking agents
3. magazine writers
4. magazine editors
5. concert promoters
Marketing Campaigns- exposure to widest audience possible (within
targeted sector..) elements - ANSWER 1. radio promotion and radio
appearances
2. television appearances
3. touring
4. convention appearances
5. release parties
6. pr efforts
