MGT 103 MARKETING EBERHARD
FINAL PRACTICE EXAMINATION 2026
QUESTIONS WITH ANSWERS GRADED
A+
◍ Marketplace.
Answer: where buyers and sellers engage in exchange relationships driven
by a seller making an offer to a buyer
◍ Marketing Manager.
Answer: Responsible for overseeing the marketing strategy and execution.
◍ Marketspace.
Answer: is an online mediated exchange relationship with bidirectional
communication and commerce
◍ Customer Value Creation in the Marketspace.
Answer: • Direct, on demand info possible anywhere at any time• Operating
hours + geo constraints do not applyConsumers can tell marketers their
exact requests• Customization• Choice Boards
◍ Collaborative Filtering (CF).
Answer: Is a process that groups people with similar buying intentions,
preferences, and behaviors.Predicts future purchasesSales recommendations
◍ Permission Marketing.
Answer: The solicitation of a consumer's consent (called "opt-in") to receive
e-mail and advertising based on personal data supplied by the consumer.
◍ Marketing Plan.
Answer: A strategic plan that outlines marketing objectives and the actions
to achieve them.
,◍ SWOT Analysis.
Answer: A framework for identifying Strengths, Weaknesses, Opportunities,
and Threats.
◍ Strengths.
Answer: Internal attributes that are advantageous in achieving marketing
goals.
◍ Weaknesses.
Answer: Internal attributes that are disadvantageous in achieving marketing
goals.
◍ Online Consumer Lifestyle Segmentation.
Answer: -Click and Mortar-Hunter Gathers-Brand Loyalists-Time Sensitive
Materialists-Hooked, Online, and Single- E-bivalent Newbies
◍ Click and Mortar.
Answer: businesses sell products both on the internet and in stores
◍ Opportunities.
Answer: External factors that can be leveraged for advantage.
◍ Hunter Gatheres.
Answer: Customer gathers information via internet and compare
product/servicesregular basis and usually married couples with kids
◍ Threats.
Answer: External factors that could pose challenges to success.
◍ Brand Loyalists.
Answer: those who regularly visit their favorite bookmarked Web sites and
spend the most money online. They are better-educated and more affluent
Internet users who effortlessly navigate familiar and trusted Web sites and
enjoy the online browsing and buying experience.
◍ Marketing.
Answer: About identifying and fulfilling needs and wants.
, ◍ Time Sensitive Materialists.
Answer: regard internet as a convenience tool for buying music, books,
computer software, electronics
◍ Marketing Mix.
Answer: A combination of Product, Price, Promotion, and Place.
◍ New Product Launch Stages.
Answer: Includes strategy development, idea generation, screening, business
analysis, development, market testing, and commercialization.
◍ Hooked, Online, and Single.
Answer: Young, affluent, and single online consumers who bank, play
games, and spend more time online than any other segment
◍ Value.
Answer: Calculated as Perceived benefits divided by Price.
◍ E-bivalent Newbies.
Answer: relative newcomers to the Internet who rarely spend money online
but seek product information.
◍ What consumers buy online?.
Answer: -Items where audio or video demonstration is important (CDs,
DVDs,)-Items that can be delivered digitally (computer, software, music,
video)-Unique items (collectibles specialty products, and gifts)-Regularly
purchased items for which convenience is important (groceries)-Highly
standardized products and services for which information about price is
important (small appliances, casual apparel, toys)Items where product
information is important for the purchase decision and pre-purchase trial is
not necessary
◍ Why consumers buy online?.
Answer: convenience, choice, customization, communication, cost, control
◍ Viral Marketing.
Answer: the digital version of word-of-mouth marketing: videos, ads, and
FINAL PRACTICE EXAMINATION 2026
QUESTIONS WITH ANSWERS GRADED
A+
◍ Marketplace.
Answer: where buyers and sellers engage in exchange relationships driven
by a seller making an offer to a buyer
◍ Marketing Manager.
Answer: Responsible for overseeing the marketing strategy and execution.
◍ Marketspace.
Answer: is an online mediated exchange relationship with bidirectional
communication and commerce
◍ Customer Value Creation in the Marketspace.
Answer: • Direct, on demand info possible anywhere at any time• Operating
hours + geo constraints do not applyConsumers can tell marketers their
exact requests• Customization• Choice Boards
◍ Collaborative Filtering (CF).
Answer: Is a process that groups people with similar buying intentions,
preferences, and behaviors.Predicts future purchasesSales recommendations
◍ Permission Marketing.
Answer: The solicitation of a consumer's consent (called "opt-in") to receive
e-mail and advertising based on personal data supplied by the consumer.
◍ Marketing Plan.
Answer: A strategic plan that outlines marketing objectives and the actions
to achieve them.
,◍ SWOT Analysis.
Answer: A framework for identifying Strengths, Weaknesses, Opportunities,
and Threats.
◍ Strengths.
Answer: Internal attributes that are advantageous in achieving marketing
goals.
◍ Weaknesses.
Answer: Internal attributes that are disadvantageous in achieving marketing
goals.
◍ Online Consumer Lifestyle Segmentation.
Answer: -Click and Mortar-Hunter Gathers-Brand Loyalists-Time Sensitive
Materialists-Hooked, Online, and Single- E-bivalent Newbies
◍ Click and Mortar.
Answer: businesses sell products both on the internet and in stores
◍ Opportunities.
Answer: External factors that can be leveraged for advantage.
◍ Hunter Gatheres.
Answer: Customer gathers information via internet and compare
product/servicesregular basis and usually married couples with kids
◍ Threats.
Answer: External factors that could pose challenges to success.
◍ Brand Loyalists.
Answer: those who regularly visit their favorite bookmarked Web sites and
spend the most money online. They are better-educated and more affluent
Internet users who effortlessly navigate familiar and trusted Web sites and
enjoy the online browsing and buying experience.
◍ Marketing.
Answer: About identifying and fulfilling needs and wants.
, ◍ Time Sensitive Materialists.
Answer: regard internet as a convenience tool for buying music, books,
computer software, electronics
◍ Marketing Mix.
Answer: A combination of Product, Price, Promotion, and Place.
◍ New Product Launch Stages.
Answer: Includes strategy development, idea generation, screening, business
analysis, development, market testing, and commercialization.
◍ Hooked, Online, and Single.
Answer: Young, affluent, and single online consumers who bank, play
games, and spend more time online than any other segment
◍ Value.
Answer: Calculated as Perceived benefits divided by Price.
◍ E-bivalent Newbies.
Answer: relative newcomers to the Internet who rarely spend money online
but seek product information.
◍ What consumers buy online?.
Answer: -Items where audio or video demonstration is important (CDs,
DVDs,)-Items that can be delivered digitally (computer, software, music,
video)-Unique items (collectibles specialty products, and gifts)-Regularly
purchased items for which convenience is important (groceries)-Highly
standardized products and services for which information about price is
important (small appliances, casual apparel, toys)Items where product
information is important for the purchase decision and pre-purchase trial is
not necessary
◍ Why consumers buy online?.
Answer: convenience, choice, customization, communication, cost, control
◍ Viral Marketing.
Answer: the digital version of word-of-mouth marketing: videos, ads, and
