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,TEST BANK FOR p! p!
Marketing Management 4th EditionMark Johnston Greg Marshall
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Chapter 1 p!
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TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
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1) A commonly held misconception about marketing is that it is all about advertising and
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selling.
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AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation
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01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Ma
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rketing Management Defined
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iculty : 1 Easy Gradable :
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automatic
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Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
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2) Marketing is relevant only to people in the organization who work directly in the marketing
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nderstand
Difficulty : 2 Medium p! p! p!
Learning Objective : 01- p! p! p!
01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Ma
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rketing Management Defined
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Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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Version 1 p! 2
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
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and processes for creating, communicating, delivering, and exchanging offerings that hav
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e value for customers, clients, partners, and society at large.”
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AACSB : Analytical Thinking Accessib
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ility : Keyboard Navigation
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02 Define what marketing and marketing management really are and how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
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02 Define what marketing and marketing management really are and how they con Gradable : automatic
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Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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5) Sustainability refers to business practices that prolong the life cycle of a product.
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Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
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, 6) Firms that are stuck in a production orientation mentality likely will have great difficulty
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of Marketing
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Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
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\hen Henry Ford said, “People can have the Model T in any color—
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so long that it’s black,” he was reflecting a sales orientation.
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of Marketing
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Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
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7) Don Peppers and Martha Rogers popularized the term one-to-
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customer choices.
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Version 1 p! 4
p! 1
,TEST BANK FOR p! p!
Marketing Management 4th EditionMark Johnston Greg Marshall
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Chapter 1 p!
Student name: p!
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
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1) A commonly held misconception about marketing is that it is all about advertising and
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selling.
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01 Identify typical misconceptions about marketing, why they persist, and the Topic : Marketing and Ma
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Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
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,3) The American Marketing Association defines marketing as “the activity, set of institutions,
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and processes for creating, communicating, delivering, and exchanging offerings that hav
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e value for customers, clients, partners, and society at large.”
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Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
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Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
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ility : Keyboard Navigation Bloom's : U
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03 Appreciate how marketing has evolved from its early roots to be practiced Topic : The Evolution
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Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
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7) Don Peppers and Martha Rogers popularized the term one-to-
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customer choices.
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