MARKETO ASSOCIATE CERTIFICATION
SCRIPT 2026 QUESTIONS WITH SOLUTIONS
GRADED A+
◍ When merging records, which of the following is TRUE?A) The lead with
the earliest created date will remainB) The lead in the CRM will winC) The
lead with the last updated date will remainD) The lead selected by the user
will remain.
Answer: D
◍ A marketing manager has some leads in the database that have not opened
emails in the past six months. The marketing manager wants to reset their
scores to 0. Which solution would work to reset their score to 0?
A. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS =
0
B. Smart Campaign with a flow step - CHANGE SCORE, New Value = 0
C. Smart List with a flow step - CHANGE DATA VALUE, New Value = 0
D. Smart Campaign with a flow step - Add to system list "Unscored leads".
Answer: B
◍ What program type for creating web promotions or social media campaigns.
Answer: Default Program
◍ What always precedes the name of a program local token?A) company B)
leadC) myD) system.
Answer: C
◍ Which of the following best practice(s) will improve your email
deliverability?A) SPF and DKIMB) HTTPS and SSLC) De-duplicationD)
Spam Assassin.
Answer: A
,◍ Which of the following differs when importing a list directly into a program
versus importing a list into a static list?A) List import mode B) Program
acquisitionC) Import aliasesD) Field mappings.
Answer: B
◍ To include information about an archived email in a report, you must do
which of the following?A) Include it as a filter under the Setup section of
the report, using the Email Performance ReportB) Include it as a filter under
the Setup section of the report, using the Program Performance ReportC)
Run the Archived Email ReportD) Include it in the Smart List for the Email
Performance Report.
Answer: A
◍ Tags are used...A) To mark custom fields B) To capture attributes of
individual leadsC) To locate hidden fields on formsD) To further categorize
programs or program types.
Answer: D
◍ This measures the relevancy and context of an email by taking the number
of unique clicks divided by the number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score.
Answer: B. Click to Open %
◍ You should use the Leads by Source Report to do which of the following?A)
View form filloutsB) Monitor web trafficC) View Marketo acquisition
programsD) Compare the lead generating and opportunity creation
performance of your lead sources.
Answer: D
◍ Define "Snippets".
Answer: reusable blocks of content that are created in Design Studio. It can
be a token, text, or image
,◍ You have a Program with March set as the period cost. A new lead enters
the Program in April.To which period will the lead's acquisition cost be
attributed?A) The period cost associated with the lead's acquisition
ProgramB) The lead's acquisition cost will not be accounted forC) MarchD)
April.
Answer: C
◍ A marketer needs to pull a list of leads whose lead status changed to MQL
in the last 30 days. Which of the following features would he/she need to
use?A) Add choiceB) Advanced filtersC) Cached listD) Add constraint.
Answer: D
◍ Which statement is true regarding an anchor entry?A) It has a different icon
to help you find the eventB) It is the primary event date that you use for
planningC) It is used as a reference when rescheduling all entries in a
programD) It is the entry that holds the program in place.
Answer: C
◍ Marketo automatically de-duplicates records based on which of the
following attributes? (Choose the best answer)A) Email addressB) First
name/last nameC) Inferred companyD) Country of origin.
Answer: A
◍ You are using a PR firm to run a Program promoting your company for four
months - January, February, March and April. Each month has its own
period of cost. If a lead enters the Program in July, to which period cost will
his or her acquisition be attributed?A) AprilB) JulyC) The cost will be
distributed among all four monthsD) The acquisition cost will not be
accounted for.
Answer: A
◍ You have an Engagement Program with four emails. A lead has already
received the second email and the first email is scheduled to be activated
tomorrow. If your cadence is set for today, which email will the lead
receive?A) The firstB) The secondC) The thirdD) The fourth.
, Answer: C
◍ You cannot use tokens in:A) Flow actionsB) Smart ListsC) EmailsD)
Landing Pages.
Answer: B
◍ This report shows how your leads are sharing content from your landing
pages.A) Web Page Activity ReportB) Social Influence ReportC) Email
Link Performance ReportD) Company Web Activity.
Answer: B
◍ Which of the following are considerations when using the Marketo
Engagement Platform?.
Answer: A. Keep your engagement relevantB. Engage across channelsC.
Look at customer's behaviorD. Engage through the entire customer lifecycle
◍ What approach would you take to prevent data from being overwritten in the
phone number field during list uploads?A) Make the field read-onlyB)
Block field updates to that fieldC) Create a custom field for the phone
numberD) Hide the field in the interface.
Answer: B
◍ Why can asset names be re-used in different Marketo programs?A) You
cannot re-use asset names B) Everything is in a folderC) Marketo de-dupes
asset namesD) The program name is pre-pended to every asset.
Answer: D
◍ What is an Engagement Program?A) An Engagement Program is a single
email blastB) An Engagement Program is a method of nurturing leads
through regular touches, generally via emailC) An Engagement Program is a
method of re-nurturing unsubscribed leadsD) An Engagement Program is a
program that cookies the leads and should take place on a weekly schedule.
Answer: B
◍ In SEO, which of the following describes the page optimization score?A)
The percentage of your keywords that are optimized for search on that
pageB) An overall ranking of how well your page is optimized for searchC)
SCRIPT 2026 QUESTIONS WITH SOLUTIONS
GRADED A+
◍ When merging records, which of the following is TRUE?A) The lead with
the earliest created date will remainB) The lead in the CRM will winC) The
lead with the last updated date will remainD) The lead selected by the user
will remain.
Answer: D
◍ A marketing manager has some leads in the database that have not opened
emails in the past six months. The marketing manager wants to reset their
scores to 0. Which solution would work to reset their score to 0?
A. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS =
0
B. Smart Campaign with a flow step - CHANGE SCORE, New Value = 0
C. Smart List with a flow step - CHANGE DATA VALUE, New Value = 0
D. Smart Campaign with a flow step - Add to system list "Unscored leads".
Answer: B
◍ What program type for creating web promotions or social media campaigns.
Answer: Default Program
◍ What always precedes the name of a program local token?A) company B)
leadC) myD) system.
Answer: C
◍ Which of the following best practice(s) will improve your email
deliverability?A) SPF and DKIMB) HTTPS and SSLC) De-duplicationD)
Spam Assassin.
Answer: A
,◍ Which of the following differs when importing a list directly into a program
versus importing a list into a static list?A) List import mode B) Program
acquisitionC) Import aliasesD) Field mappings.
Answer: B
◍ To include information about an archived email in a report, you must do
which of the following?A) Include it as a filter under the Setup section of
the report, using the Email Performance ReportB) Include it as a filter under
the Setup section of the report, using the Program Performance ReportC)
Run the Archived Email ReportD) Include it in the Smart List for the Email
Performance Report.
Answer: A
◍ Tags are used...A) To mark custom fields B) To capture attributes of
individual leadsC) To locate hidden fields on formsD) To further categorize
programs or program types.
Answer: D
◍ This measures the relevancy and context of an email by taking the number
of unique clicks divided by the number of unique opens.
A. Opens
B. Click to Open %
C. Clicks
D. Engagement Score.
Answer: B. Click to Open %
◍ You should use the Leads by Source Report to do which of the following?A)
View form filloutsB) Monitor web trafficC) View Marketo acquisition
programsD) Compare the lead generating and opportunity creation
performance of your lead sources.
Answer: D
◍ Define "Snippets".
Answer: reusable blocks of content that are created in Design Studio. It can
be a token, text, or image
,◍ You have a Program with March set as the period cost. A new lead enters
the Program in April.To which period will the lead's acquisition cost be
attributed?A) The period cost associated with the lead's acquisition
ProgramB) The lead's acquisition cost will not be accounted forC) MarchD)
April.
Answer: C
◍ A marketer needs to pull a list of leads whose lead status changed to MQL
in the last 30 days. Which of the following features would he/she need to
use?A) Add choiceB) Advanced filtersC) Cached listD) Add constraint.
Answer: D
◍ Which statement is true regarding an anchor entry?A) It has a different icon
to help you find the eventB) It is the primary event date that you use for
planningC) It is used as a reference when rescheduling all entries in a
programD) It is the entry that holds the program in place.
Answer: C
◍ Marketo automatically de-duplicates records based on which of the
following attributes? (Choose the best answer)A) Email addressB) First
name/last nameC) Inferred companyD) Country of origin.
Answer: A
◍ You are using a PR firm to run a Program promoting your company for four
months - January, February, March and April. Each month has its own
period of cost. If a lead enters the Program in July, to which period cost will
his or her acquisition be attributed?A) AprilB) JulyC) The cost will be
distributed among all four monthsD) The acquisition cost will not be
accounted for.
Answer: A
◍ You have an Engagement Program with four emails. A lead has already
received the second email and the first email is scheduled to be activated
tomorrow. If your cadence is set for today, which email will the lead
receive?A) The firstB) The secondC) The thirdD) The fourth.
, Answer: C
◍ You cannot use tokens in:A) Flow actionsB) Smart ListsC) EmailsD)
Landing Pages.
Answer: B
◍ This report shows how your leads are sharing content from your landing
pages.A) Web Page Activity ReportB) Social Influence ReportC) Email
Link Performance ReportD) Company Web Activity.
Answer: B
◍ Which of the following are considerations when using the Marketo
Engagement Platform?.
Answer: A. Keep your engagement relevantB. Engage across channelsC.
Look at customer's behaviorD. Engage through the entire customer lifecycle
◍ What approach would you take to prevent data from being overwritten in the
phone number field during list uploads?A) Make the field read-onlyB)
Block field updates to that fieldC) Create a custom field for the phone
numberD) Hide the field in the interface.
Answer: B
◍ Why can asset names be re-used in different Marketo programs?A) You
cannot re-use asset names B) Everything is in a folderC) Marketo de-dupes
asset namesD) The program name is pre-pended to every asset.
Answer: D
◍ What is an Engagement Program?A) An Engagement Program is a single
email blastB) An Engagement Program is a method of nurturing leads
through regular touches, generally via emailC) An Engagement Program is a
method of re-nurturing unsubscribed leadsD) An Engagement Program is a
program that cookies the leads and should take place on a weekly schedule.
Answer: B
◍ In SEO, which of the following describes the page optimization score?A)
The percentage of your keywords that are optimized for search on that
pageB) An overall ranking of how well your page is optimized for searchC)
